Chris is the co-founder of ‘The Naked Grocer’ a retail business that was twice voted ‘National Independent Retailer of the Year’, as well as receiving the ‘Best Contribution to the Community’ award.
Chris’s first job was as a junior flower trader, a job he relished and excelled at. He spent much of his working day in various wholesale markets across the UK, places where Chris felt very much at home. Packed full of all the colourful characters and the buzz that a busy wholesale market provides, Chris felt he had found his vocation.
After selling flowers into the wholesale markets and retail multiples for six years he took a side step to trade fruit and vegetables. This again was something that he not only enjoyed but did very successfully. He has worked in all areas of fresh produce: importing, wholesaling, retailing, food service and catering.
Chris is passionate about educating and raising awareness in children of where food comes from and encouraging them to learn how to increase their consumption of fruit and veg. One of his ambitions is to teach others how eating healthily can be cheap and easy to achieve.
Chris has a great interest in farming and all areas of fresh produce, in particular the history and future of food. He is an active supporter of reducing food waste.
Chris’s first solo cookbook, ‘Good Food, Sorted’, was published by DK books in March 2019. In his latest book, Fakeaway (published in January 2020), Chris takes all of his enthusiasm for making quick and healthy meals and applies it to all of our favourite takeaways.