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Yasmine Mahmoudieh, is a multiple award-winning architect and interior designer renowned for her pioneering work in multi-sensory and sustainable design.
She is deeply committed to sustainable practices in her field and demonstrates her devotion by speaking at forums around the world but also through her actions.
Yasmine Mahmoudieh is the founder of Impact Design Now, a company that produces high-quality, sustainable furniture using 3D printing technologies and recycled materials, maintaining the integrity of high-quality design while promoting sustainability.
Yasmine also explores the future of architecture and the role of technology in her discussions. She is at the forefront of technological innovation in design, with projects including a 3D printed furniture line from recycled plastics and a pioneering virtual real estate project in the Metaverse.
Through her talks Yasmine Mahmoudieh educates audiences worldwide about the importance of sustainability in architecture and design. She discusses how careful selection of materials can lead to healthier alternatives to toxic substances like plastic and concrete, resulting in designs that are both attractive and eco-friendly.
In addition to being an impactful keynote speaker, Yasmine is a guest lecturer at universities and colleges in cities like London, New York, Los Angeles, Monte Carlo, Lausanne, Shanghai, and Moscow. She serves on the BLLA board and has been a visiting professor at EHL for nine years. For the last 10 years she has taught at the Institut Paul Becuse in Lyon and Paris and she is a mentor at the Royal College of Art in london.
With her influence and expertise in sustainable architecture and design, Yasmine Mahmoudieh has been featured in several high-profile publications. Her work and insights have been highlighted in Architectural Digest, Forbes, Yahoo Finance, ELLE, Business Insider, and Digital Journal.
Beyond her speaking engagements, Yasmine Mahmoudieh serves as a global ambassador for sustainability in architecture and design, delivering lectures at prestigious forums like the World Economic Forum in Davos and COP28 in Dubai.
Yasmine Mahmoudieh studied art history in Florence, architecture at the l’école d’Ingénieurs de Genève in Switzerland, interior design at the college of Notre Dame in San Francisco and architecture and interior design at UCLA in Los Angeles.
A year after she graduated from UCLA (aged 26) she opened her first studio in Los Angeles, and today has her headquarters in London and a subsidiary in Milan.
Yasmine Mahmoudieh’s work can be found across Europe, the United States, in the Middle East and Asia, and also in the skies, working as one of the few chosen designers to work on the Airbus A380.
Her unique holistic approach to design, which merges from human psychology and cutting-edge technology, has resulted in an acclaimed international showcase of award-winning, one-of-a-kind projects.
Yasmine Mahmoudieh’s work includes Kempinski Hotel in Moscow, Russia; Resort hotel Intercontinental Berchtesgaden, Germany; Radisson SAS in Berlin and in Copenhagen; Nevai in Verbier, Switzerland; Millennium shopping center in Budapest, Hungary; Augeo in Rimini, a luxury spa.
Other completed projects to date include the Hotel Four Seasons in Hamburg, the headquarters of Aon in Hamburg and the Nikolskie-Ryady Crown Plaza in St. Petersburg, a hotel, office and retail complex. Her organic approach fuses modern design and functionality and does not loose sight of the two most important factors: human wants and needs.
Fluent in six languages, Yasmine Mahmoudieh brings a global perspective and innovative approach to her engagements, making her an ideal speaker for international events. Here are some of the engaging topics Yasmine can offer:
Hospitality Design Evolution: Yasmine delves into major trends in hospitality design and construction, drawing from her experiences in creating iconic hotels like the Kempinski in Moscow and the Intercontinental in Berchtesgaden.
Sustainability in Architecture and Design: As an ambassador for sustainability, Yasmine discusses innovative sustainable building practices and their impact on the environment and architecture, using examples from her extensive use of recycled materials.
The Future of Living and Working: Offering insights into the merging of living and working spaces, she explores the design and functionality of future homes and workplaces, emphasizing sustainability and multi-functionality.
Innovative Materials and Construction Techniques: She covers the use of natural and organic materials, 3D printing, and robotics in construction, providing a glimpse into the future of building technologies.
Designing for the Future: Yasmine discusses the role of technology in design, including her work on digital and augmented reality projects, and her development of a virtual hotel in the metaverse promoting community and sustainability.
Global Design Perspectives: Drawing from her projects across various continents and her lecturing experience in cities like London, New York, and Shanghai, she discusses the global impact and integration of architectural practices.
Luxury and Lifestyle in Design: She speaks on creating luxury experiences in hospitality, the psychology of space, and her innovative hotel brand, The Y, which combines luxury with sustainability.
The Power of Multi-Sensory Design: Yasmine discusses the integration of sound, scent, and digital art into architectural design, enhancing the human experience in built environments, drawing from her 20-year experience working with international scent, sound, and digital artists.
Phygital Experiences in Modern Architecture: Focusing on her innovative work combining physical and digital elements, Yasmine demonstrates how augmented reality and virtual components can be integrated into physical spaces, showcasing her projects featured at the NFT Fest in Lugano and Milan Digital Week.
Creating Emotional Connections Through Design: Here Yasmine explores how architects and designers can use multi-sensory elements to evoke specific emotions and create memorable experiences, highlighting specific projects where sensory design elements have played a critical role, such as luxury spas, hotels, and retail spaces.
Innovative Approaches to Retail and Hospitality Design: Delving into her extensive portfolio, Yasmine discusses how multi-sensory design has redefined customer experiences in sectors like hospitality and retail, focusing on sustainable and immersive environments.
Case Studies in Multi-Sensory Design: She presents detailed case studies of her award-winning projects where multi-sensory design elements were crucial, such as the Sleep and Eat exhibition in London in 2018 and other notable projects.
Lighting Design in Architecture: Exploring the critical role of lighting design in enhancing the functionality and aesthetics of spaces, Yasmine shares her expertise in creating atmospheres that complement the architectural vision and improve the occupants’ experience.
Revitalizing Outdoor Spaces for Mental Health: Yasmine emphasizes the importance of well-designed outdoor spaces in urban environments for enhancing mental health. She discusses her approach to creating new piazzas and public spaces that are warm and inviting rather than impersonal and cold, fostering community and interaction.
Sustainability: Redefining Materials in Architecture and Design
Description: Explore the urgent need to reduce harmful materials in the architecture, construction, and design industries. Discover eco-friendly and healthier alternatives to commonly used materials like concrete and plastics. Gain insights into creating sustainable spaces that merge luxury and environmental consciousness.
Workplace Revolution: The Future of Work
Description: Dive into the evolving landscape of work and how it impacts architecture and interior design. Explore innovative concepts such as flexible workspaces, remote collaboration, and employee well-being. Learn how to create environments that foster productivity, creativity, and adaptability in an ever-changing world.
The Future of Living: Human-Centred Spaces
Description: Uncover the emerging trends and challenges in residential architecture and interior design. Discover how to create human-centred spaces that prioritise comfort, well-being, and sustainability. Explore the integration of nature, technology, and community in designing living environments for the future.
Technological Marvels: The Role of Technology in Architecture
Description: Delve into the dynamic relationship between technology and architecture. Explore how advancements like AI, BIM, and smart systems are reshaping the industry. Learn how to leverage technology to improve design processes, enhance sustainability, and create awe-inspiring structures that push the boundaries of what’s possible.
Phygital Design: Blending the Physical and Digital Worlds
Description: Discover the intersection of physical and digital design in the era of immersive experiences. Explore the concept of “phygital design” and its applications in architecture and interior design. Learn how to integrate interactive technologies, augmented reality, and sensory experiences to create captivating spaces that engage and inspire.
“Yasmine Mahmoudieh played a pivotal role at the OPAL Award winners event in Shanghai, where she delivered a powerful and insightful keynote speech that focused on the cutting-edge use of innovative and recyclable materials within the design industry. Her presentation underscored the importance of sustainability and innovation in modern design practices. Furthermore, Yasmine participated in a panel discussion, contributing her expertise and insights to a broader conversation about industry trends. She also had the privilege of presenting certificates to the OPAL Award winners, recognising their outstanding contributions to the field and celebrating their achievements alongside them”.
Jesper Thomsen CEO OPAL Award London