“The leader of the new school of advertising”.
Timothy Armoo – known as Timo to his friends – is the founding CEO of groundbreaking influencer marketing agency Fanbytes. Since selling it on in 2022, he has become the company’s Vice President Influencer.
Named in the Forbes 30 Under 30 list for his achievements in media and marketing, Timo has been preaching the gospel of Gen Z marketing, featuring on Adweek, the BBC and Business Insider and winning awards such as the Huffington Post Entrepreneur of the Year.
As a globally popular speaker, he is frequently booked to cover a variety of topics including millennial marketing and social media. He has spoken on the biggest stages across the UK, Europe, Beijing and the USA, as well as working on campaigns for international singers Cardi B and Drake.
Contact Great British Speakers today to book Gen Z Marketing Expert and Speaker Timothy Armoo for your next event.
Timothy Armoo has always been interested in business and technology, starting his first company Alpha Tutoring at just 14 years old. The business grew very quickly and within just six weeks he had over 65 tutors registered. His next business, EntrepreneurXpress, came when he was 17. This gave him the opportunity to interview business stars such as Alan Sugar and Richard Branson. He would go on to sell that company less than a year later to global agency Horizon Media.
Below: Timothy on the BBC tells how to be a CEO?
It was during his second year at university studying computer science that he founded his next business, Fanbytes. Using data of over three million influencers, Fanbytes specialises in TikTok, Instagram, YouTube and Snapchat, and has helped brands including Samsung, Deliveroo, Mcdonald’s and Estee Lauder to win the hearts of Gen Z (10-25 year olds). Fanbytes become so successful that global media agency Brainlabs bought it in May 2022.
Timothy has attracted a lot of attention online with his candid and refreshing thoughts on marketing, with a professional following on LinkedIn of over 53,000. Timothy states that, whilst all of his campaigns have been important, the one he was most proud of is the support they offered the UK government during the COVID-19 pandemic:
“The campaign we did for Public Health England on getting young people vaccinated, was incredibly important to me.”
Timothy and Fanbytes also built Europe’s first ever TikTok house (where a group of influencers lived and worked) which grew to over 30 million followers, and landed brand partners like Rubik’s, Compare the Market and Boohoo.
As well as being named in Forbes 30 Under 30 list, Tim was also named the Black British Person of the Year 2018 – becoming the youngest person to date to do so – the Social Day Personality of the Year, Most Influential People in Advertising 2019, The Drum’s Social Media Rising Star 2020 and Entrepreneur of the Year 2020 at the Tech Achievement awards.
Timothy is now an internationally popular speaker on the topic of Gen Z marketing, sharing the stage with the likes of Reed Hastings, the CEO of Netflix, as well as being a guest columnist for The Guardian, The Drum and Campaign magazine. He has also contributed articles and been featured in a number of print and online publications including The Evening Standard, Forbes, Music Week, the Telegraph and Wired.
His expertise in the field means he is in high demand as a keynote speaker on digital transformation, marketing, social media and diversity.
See some of Tims top tips below:
– Social Media
– Digital Disruption
In 2017, Timo spoke at a TEDx event; with thousands of views, his speech explored his journey to corporate excellence and how his identity continues to evolve with the ever-changing market.
Timothy has always been interested in supporting those who need help, even before his success in business. Whilst at University, he co-founded the Warwick Women in Entrepreneurship Conference, an event which honoured the next generation of businesswomen. Whilst at Fanbytes, he built the Fanbytes Fund with an aim to invest in influencer campaigns for black businesses.
Apple, ACCA, Benefit, Boohoo, Burger King, Charlotte Tilbury, Converse, Deliveroo, Estee Lauder, Eylure, H&M, HM Government, Huawei, King, Mattal, McDonalds, McVities, Nike, Papa Johns, Pret, Public Health England, Samsung, Selfridges, Sony Music, Ubisoft, Universal, Vestiaire Collective, Warner Music Group, You Gov
Most influential person in marketing and advertising.
Leading the new school of marketing.
Creating the WPP of Gen Z.
Fanbytes have continuously helped us drive real ROI and installs for Deezer. When compared to the results we got from the platforms themselves, they outperformed by 3:1.
Bianca Spada, Global Head of Social Media, Deeze
Partnering with Fanbytes has given us expert, authentic knowledge and insight as well as opening up engaged and relevant audiences we would not have had access to otherwise.
Karen Smith, Head of Marketing, ACCA