Rafe Offer’s distinguished career spans leadership roles at some of the world’s most iconic companies, where he has consistently driven innovation, brand growth, and customer engagement.
Rafe Offer | Global Career
At Disney, Rafe served as Global Marketing Director and was instrumental in developing and executing marketing strategies that resonated with international audiences. His work contributed to the global expansion of Disney’s brand, enhancing its appeal across diverse markets. During his time at Disney, adult merchandise sales grew from $50m to $800m worldwide.
As Head of Innovation at Coca-Cola, Rafe led initiatives focused on product development and market expansion. Under his leadership, Coca-Cola adopted a more experimental approach to innovation, implementing “intelligent experimentation” to test and quickly learn from controlled experiments. This strategy allowed the company to foster impactful innovations and improve its success rate in new product launches. He was responsible for an impressive $1.2 billion in global sales.
Rafe also held a significant marketing leadership role at Diageo, one of the world’s leading beverage companies. During his tenure, he developed and executed marketing strategies that elevated the company’s portfolio of brands.
At Microsoft, Rafe held strategic positions involving consumer engagement initiatives. He contributed to early efforts to enhance customer experiences and integrate innovative technologies to meet evolving consumer needs.
Rafe Offer | Sofar Sounds
Following this hugely successful marketing and brand engagement career, Rafe combined his marketing genius with his passion for live music. In 2009, he co-founded Sofar Sounds, a global movement that reimagines live music experiences by hosting intimate performances in unique spaces. What began as a small gathering in a London living room has grown into a worldwide phenomenon, with events in over 400 cities.
Sofar Sounds has transformed the live music landscape, providing a platform for emerging artists and creating memorable experiences for audiences.
Rafe Offer | this&that
After stepping back from Sofar Sounds’ daily operations to serve as Founder-Chair, Rafe Offer has continued to focus on building ventures that create lasting impact. Driven by a passion for empowering meaningful conversations, he founded this&that, a community-driven tech start-up committed to researching, understanding, and enhancing dialogue.
Through this&that, Rafe is helping to foster deeper connections in a world where authentic communication is more valuable than ever. In addition to his entrepreneurial pursuits, Rafe also lends his expertise as a board member at Twenty Recruitment, one of the fastest-growing recruitment firms globally, where he supports their ambitious growth and innovation strategies.
Rafe Offer | Keynote Speaker
Rafe Offer has shared his expertise and insights at numerous high-profile events and conferences worldwide. Notably, he delivered a TEDx talk titled “Building a Global Brand, Locally,” where he discussed strategies for creating globally resonant brands with local appeal.
He can create talks to meet the needs of the organisations, but popular topics include:
– Creating, developing and improving your company culture
– The essential ingredients behind maintaining successful and progressive customer service
– How to create and maintain a world-class experience
– Managing Growth: From start-up to mid-market to global brand
Rafe Offer | Marketing & Branding Consultancy
Rafe Offer continues to consult with top companies, including Microsoft, Aviva, The Daily Mail Group, and Amazon. He also sits on the board of Twenty Recruitment, one of the world’s fastest-growing recruitment companies.
Rafe Offer | Teaser Videos
Below are a series of brilliant teaser videos of Rafe’s talks.
The first one is about the impact of the global tech invasion.
This one covers how your company culture reflects your brand.
Here Rafe talks about how to create the best innovation departments.
And finally, what you need to know about Customer Service.
Why Book Rafe Offer?
Rafe delivers inspiring and practical talks. He connects the dots between creativity, leadership, and real-world business outcomes, helping audiences understand not just why innovation matters but how to make it happen. Drawing from decades of experience inside global giants and on the startup front lines, Rafe offers unique strategies for embedding entrepreneurial spirit and customer focus into any organisation.
Whether you’re looking to energise your leadership team, inspire a culture of innovation, or unlock new ways to connect with customers, Rafe’s dynamic storytelling and actionable insights make him the perfect speaker.
