Over the past 16 years, Pete Durant has been at the forefront of the digital and social revolution, creating and telling brands’ stories.
Marketing director, brand leader and creative director, Pete Durant has worked both sides of the divide at agency groups Omnicom, WPP and IPG Mediabrands and with top UK brands from Peaky Blinders, Big Brother and MasterChef at Endemol Shine UK, Waitrose, Renault Dacia, Comic Relief, Cheapflights, Specsavers and generation-defining entertainment platforms Habbo Hotel and BLAST esports entertainment.
An award-winning marketer and digital-social-content leader, Pete Durant connects brands with audiences and drives fast, valuable growth. In the modern, multi-platform world with attention at a premium and audience at the core, he’s passionate about brands creating emotional ties through brilliant basics and strong foundations, powered by his bespoke storytelling engine and driving fame as key to every business’
From Mexico and the USA, to UK, Greece, Hungary, Cyprus and beyond, Pete brings a unique mix of energy, wit, forward-thinking techniques and inspiring examples to his keynotes. Whether it’s how to create a social brand, putting the human first in CX, how to tell stories in a social age, defining influence and introducing influencer programs or how to become an viewer-driven digital creative genius, audiences love his practical strategies that can make instant impact.
Pete Durant is also a dedicated values and CSR consultant, helping businesses find purpose and how to deliver on their promises.
He has a particular passion for sustainability, animal advocacy, positive mental health and creating opportunities for all.
How to tell stories in a digital age
How to craft and physically tell a brand story online
Brands for today. Brands for tomorrow. Brands that’ll last
Marketing strategy that puts social & people at the heart of what you do
What you should’ve done before booking that influencer campaign
What is ‘Influence’, how you should approach and plan for influencer campaigns & things to watch out for
Translating TV to Digital: A creative language for online
Get the most out of your video comms and become a creative director
Find your purpose: Building a ‘for good’ strategy
Finding your true USP in Customer Experience
Words matter: Changing your language can impact your bottom line
Social Media Data & Reporting: Translating likes to relevance
Pete was a fantastic speaker at The Telegraph D.E.N Live event. His presentation on storytelling in the media age was concise, engaging and exactly what we were looking for in the Connected Customer stream of the conference.
Telegraph DEN Live
Pete’s an engaging public speaker and a great strategist – a pleasure to work with
I’ve had the honor to welcome Pete on stage 3 times, in 2 different countries, within the past couple of years. He is a very experienced speaker, who effortlessly combines substance with style thanks to his wit, passion and the actionable information he provides. He always ends up as one of the highly rated speakers in our events and he is a pleasure to work with, therefore I am looking forward to our next collaboration.
Marketing Week Awards
Pete challenges conventional thinking and is willing to speak up. His ability to strategise as well as deliver is what sets him apart from the many self proclaimed social experts today. I endorse Pete and would welcome an opportunity to work with again someday.
Pete gets digital and has a cracking knowledge of media, social and comms platforms. His ability to focus on consumer lead experiences through the lens of Paid/Owned/Earned means he has an uncanny knack of pulling a vision together in short order. Well connected in the industry, passionate about his craft and with get-up-and-go, wherever he works I’d expect him to make an immediate impact.
Incredibly engaging speaker and a key team player that has the vision and business acumen to accomplish his goals, and enjoys having a good time in the process.
Oisin Lunny, TEDxr, SXSW Advisory Board Member, Event MC
One of Pete’s great strengths is his ability to come up with highly imaginative ideas for client’s campaigns. Highly organised and driven individual with a fantastic understanding of social media engagement strategies in terms of what motivates users and how to get them to interact with campaigns. He has a can-do attitude and someone who I think would add value to any organisation wishing to build a serious social media offering.
Hussain Chowdhury, ex Sulake, Auto Trader, Discovery & Bauer