Nathalie Nahai’s speaking topics encompass various subjects related to human behaviour, technology, and business. Her talks delve into the psychological aspects of web design, online persuasion, and brand resilience. She explores how businesses can ethically apply behavioural science principles to enhance their strategies.

Nathalie’s expertise also extends to discussing the impact of technology on human behaviour, digital ethics, and the role of empathy in design.

She also delivers insightful talks highlighting Gen Z’s influence on brand resilience, communication strategies, and persuasive online platforms. She explores how organisations can adapt to changing consumer behaviours by prioritising trust, transparency, and meaningful customer experiences.

Her discussions delve into the psychology behind resonant communication, highlighting techniques for effectively engaging customers online. Nathalie also addresses the principles behind persuasive platforms, emphasising psychological dynamics to create habit-forming customer experiences.

She addresses these subjects with a focus on practical insights and real-world applications, drawing from her background in human behaviour, web design, and the arts. Her speaking engagements provide valuable perspectives on navigating the complex challenges posed by our digital age and evolving business landscape.

Nathalie is a lecturer at ELISAVA (School of Design and Engineering) on their Masters programme in Human Interaction and AI, teaching ‘Transversal vision of artificial intelligence’.

NATHALIE NAHAI | AUTHOR

Business Unusual – Values, Uncertainty and the Psychology of Brand Resilience

Public trust in institutions is at an unprecedented low, particularly in the wake of the pandemic. The challenge lies in adapting to evolving consumer values, priorities, and expectations to ensure the longevity of our businesses. “Business Unusual,” drawing on the latest research and real-world examples, offers a roadmap for businesses to navigate this landscape.

Through cutting-edge insights and case studies, the book demonstrates how psychological frameworks can be applied to create a resilient brand that resonates with internal and external stakeholders. It outlines various strategies, from defining core values and showcasing integrity using the “4 C’s,” to practical techniques for conflict resolution and trust-building.

By providing actionable guidance, “Business Unusual” equips readers to construct a business that thrives in uncertainty and transformative change. It emphasizes the importance of aligning values, fostering integrity, and employing psychological tactics to reinforce trust, ultimately assisting businesses in adapting to the challenges of the post-pandemic era.

Webs Of Influence (2nd Ed) – The Psychology of Online Persuasion

“Webs of Influence” (2nd Edition) offers an in-depth exploration of digital persuasion, examining how commerce has evolved into a primarily online domain where competition for customer acquisition and retention is fiercer than ever. Written by Nathalie Nahai, this updated edition integrates the latest insights from psychology, neuroscience, and behavioral economics to uncover the subtle mechanisms that shape consumer choices. As digital interactions continue to redefine the business landscape, this book provides a thorough analysis of the psychological drivers behind online decision-making and engagement strategies.

NATHALIE NAHAI | PODCAST

The Hive Podcast – Nathalie Nahai, In Conversation

Nathalie Nahai, In Conversation is a thought-provoking series launched in 2018, offering deep explorations into the complex relationships between people, technology, and the interconnected world we inhabit. Each season takes a fresh perspective on pressing modern challenges, covering themes such as eco-psychology, digital innovation, societal transformation, and the narratives shaping our collective mindset.

Dedicated to uncovering forward-thinking and inspiring solutions, the series features leading experts who are pioneering change in their respective fields. Recognized among the top 3% of global shows in popular culture and society, “Nathalie Nahai, In Conversation” frequently intersects with The Hive Podcast, welcoming distinguished guests from business, psychology, and beyond to enrich discussions about our rapidly evolving world.**

As well as her own podcast, Nathalie has been invited to guest host a number of others, including the Future Talent Learning series, and The Guardian’s Brain Waves and Tech Weekly. She has also hosted talks for Advava, business panels for festivals, including the Medicine Festival, the The Guardian’s Changing Media Summit, and moderated panels at the Web Summit and SXSW.

Nathalie has recently launched the Flourishing Futures Salon, a project designed to help leaders navigate change through transformational conversations around the dinner table, as food has always played a central role in forging deeper conversations and relationships.

NATHALIE NAHAI | KEYNOTES

Nathalie Nahai covers various impactful speaking topics that delve into the intricate intersections of psychology, communication, branding, and customer engagement.

Here’s a concise summary of each topic:

Reclaiming Creativity and Self-Determination in an Age of AI

As we look towards a more automated, performance-oriented future – from how we engage customers to the ways in which we work – it can be easy to believe there’s little room for our own ingenuity, imagination, and skills. Yet as technology becomes increasingly integrated into all aspects of our lives, it is precisely our ability to step back and understand others are a more meaningful level that will enable us to thrive. Nathalie takes a peel behind the hype and explore the three universal psychological needs driving human behaviour.

Key takeaways

• You’ll discover the hidden science of how our subconscious responds to human versus AI-generated content
• You’ll learn about the three universal psychological needs and how we can use AI to meet them (rather than undermine them)
• You’ll learn how to harness creativity to earn trust and rapport with your customer

Who is it for?

This is ideal for people in C-level and leadership positions, and those working in marketing, communication, advertising, and business.

 Building Trust, Engagement, and Agency in an Age of AI

Every day we’re bombarded with headlines about AI – how it’s evolving, the threats and benefits it poses to our jobs, and how it will transform our lives. Yet how much of this is hype? How can we discern fact from fiction? How do we prioritise real connection, while navigating the promise and perils of synthetic relationships? Nathalie explores how to isolate the signal from the noise, unpacking some of the context, insights, and critical skills needed to leverage AI to further your work, social connections, and future.

Key takeaways:

• You’ll discover the (im)possibilities of AI: promise and pitfalls of new technologies
• You’ll learn how to leverage AI to earn (rather than undermine) customer trust
• The power of performance and projection in synthetic relationships (chatbots)
• What “agency” actually means from a psychological and technological perspective
• The Hype Cycle, and how to discern fact from fiction

Who is it for?

This talk is ideal for people in C-level, leadership, and management positions, and for those working in marketing, communication, advertising, and business.

Eudaimonia: Connection and Meaning in an Age of AI

This keynote explores the intricate balance between the march of automation and human connection, and reveals how we can adapt to a changing landscape of decision making and engagement in an age of AI. As we look towards a more automated future, it can be easy to believe there is increasingly little room for our own ingenuity, imagination, and skills. Yet it is precisely our ability to step back and understand others at a more meaningful level that will enable us to thrive.

Key takeaways

• You’ll discover how the quality of our engagement is deeply rooted in three kinds of empathy, and what this means for optimising your strategy
• You’ll understand how to use heterogenous and homogenous communication techniques to capture curiosity and drive high-quality engagement
• You’ll learn how to harness customer motivation to move people from intention to action

Who is it for?

This is ideal for business leaders, marketers, and brand managers looking to connect more meaningfully to their customers by leveraging psychological principles and practices that will enhance their AI-supported strategies.

Business Unusual: The Psychology Behind Resilient Brands

Exploring how organisations can adapt to changing consumer behaviours by focussing on trust, transparency, social identity, values, and meaningful customer experiences. From cutting edge advancements in marketing, customer engagement and persuasive tech, to leveraging AI to enhance user experience, earn trust and boost conversions, this rapidly evolving topic is perfect for anyone wanting to get ahead of the curve. Diving into the psychology behind the trends, you’ll discover how to meet our deeper hidden needs for self-determination, and learn how to drive meaningful, mutually beneficial customer experiences while earning greater customers trust and loyalty.

Key takeaways

• You’ll get actionable advice on how to leverage transparency to build trust online
• You’ll be able to identify and harness the psychological trends shaping eudaimonic consumer behaviours, with examples of brands that are getting this right
• You’ll learn how to meet and leverage the deeper psychological needs that drive our decisions, and learn how to meet these needs so as to build a more meaningful, long-lasting and successful consumer-brand relationship

Who is it for?

It is ideal for people in C-level, leadership, and management positions, and for those working in marketing, communication, advertising, and business.

NATHALIE NAHAI | PREVIOUS SPEAKING TOPICS

– The psychology behind resonant communication
– The principles behind persuasive platforms
– Social media and persuasive content
– The personality traits required for smart personalisation
– Loyalty, trust and UX in growing financial markets
– Harnessing AI and creativity in marketing
– The future of consumer behaviour
– The psychology behind effective marketing
– Harnessing loyalty and customer engagement
– Meeting deeper customer needs
– Building brand resilience in times of turbulence

NATHALIE NAHAI | CLIENTS

Accenture, Adobe, Arizona State University, Braze, Cambridge University, Dell, Disney, Electrolux, ELISAVA, E&Y, Google, Harvard Business Review, LinkedIn, Lund University, Mentimeter, Meta, Mini, OMD, PwC, Snapchat, Swisscom, Swiss Re, Tableau, Twilio, Unilever, Vodafone, Whirlpool.

Call +44 1753 439 289 or email Great British Speakers now to book internet behavioural speaker Nathalie Nahai for your corporate event. 

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