From independent salons to large chains and huge multinationals, Liz McKeon excels in growing businesses and streamlining them for fast profitability. She has worked with large conglomerates, global skincare houses, pharmacies and franchises and has worked at every level of the beauty business, from retail sales to management.

LIZ McKEON – BUSINESS ENTREPRENEUR

A business owner and salon operator, Liz consolidated her knowledge and launched Beauty Business Expert in 2007 where she offered training and workshops alongside her expertise to a global audience. Then in 2020, she launched the Liz McKeon Salon Business Academy, an online course with a number of videos helping salons to grow their business and to thrive after the COVID-19 lockdowns. She followed this up in 2021 with The International Salon Business School, which includes in-person and virtual programmes for business owners, managers and teams.

Liz shares her strategies for success around the world and has helped thousands of business owners to maximise their profits. Thanks to her entrepreneurial work, she received the All Stars Thought Leader Award in Empowering Female Entrepreneurs.

Creator and star of the show £200 Salon Turnaround, Liz helped to transform struggling salons with a £200 investment and a few simple tweaks. She has appeared in a number of TV and radio shows, as well as national newspapers and magazines including, Beauty & Hairdressing, Professional Beauty UK, Irish Pharmacy Retailer, International Therapist, Salon NV, Your Nails, Vitality, Irish Beauty, Salon Magazine, Professional Beauty Ireland, Irish Hairdresser International, Business Ireland, Guild News and Scratch Magazine. 

LIZ McKEON – SHEAR HAVEN, DOMESTIC VIOLENCE AWARENE|SS

In 2017, YWCA Nashville and Middle Tennessee and volunteer Susanne Post – a Nashville-based salon owner and survivor of domestic violence – developed Shear Haven Education Programme, training salons and stylists in anti-domestic violence training. It consists of an online training course which aims to equip them with the knowledge and resources to recognise the signs of domestic violence int heir clients, successfully navigate conversations with those in danger and pass along tools that can help them get to safety. To date, over 25,000 beauty professionals from around the world have taken the training.

According to the Office for National Statistics, police recorded over 250,000 domestic abuse offences between March and June 2020, a 7% increase from the same period the year before. During and after the first UK COVID-19 lockdown, roughly 1/5 of all offences involved domestic abuse.

There is an understanding that salon stylists and spa professionals have a unique relationship with their clients and they are in the perfect position to hear about and see the signs of domestic violence; but many do not know how to respond or what to do to help.

Now Shear Haven has made its way to the UK, Liz is determined that domestic violence training will become mandatory for all salons and stylists and more domestic violence victims will become domestic violence survivors.

“I’ve had the experience of literally having to run for my life and go into hiding. I just thought I have a responsibility to step up. I know what it’s like to be in that position…I just felt, here’s a resource that would be really helpful to bring to Ireland and the UK.”

LIZ McKEON – SPEAKER

Liz has a passion for public speaking, and is a regular keynote speaker at professional exhibitions, industry events and conferences.

She has spoken at events including:

– The Female Entrepreneurs Business Conference as a keynote speaker

– The Skinbase UK Roadshow across 9 locations in their ‘Grow Your Skincare Business’ event

– The Guinot Convention as a keynote business speaker

– At Sothys Skincare Christmas event

– The Image Skincare annual conference as a keynote business speaker

– The ASU Awards as an after dinner speaker

– The Professional Beauty event at Excel London, Dublin, Manchester and Belfast

– Hairdressing Live

– ‘Face the Future’ event as a guest speaker

– The International Distributors Conference for Medik 8 as a keynote speaker

LIZ McKEON – SPEAKING TOPICS

– Profitability

– Marketing

– Domestic Violence

– Customer Service

– Retail and Sales

– Team Building

– Women in Business

– Growing a Mindset for Success

A Chat with Liz McKeon

As part of our ‘Chat with…’ podcast series at Great British Speakers, our director Jane Farnham sat down with Liz to talk about entrepreneurial spirit, business leadership, domestic violence, and her experience as a qualified expert witness.

LIZ McKEON – SPEAKING CLIENTS:

ASAP Skincare, BABTAC, Beauty by McCauley, Dermalogica, DIBI, Fushia, Gelish, Guinot, iiaa, Image Skillnet, Image Skincare, Janssen Cosmetics, Katherine Daniels, L’Oréal, MAC, Mary Cohr, Medik 8, NHBF, Pomp & Co, SkinBase, Sothys Paris, Professional Beauty, Renaissance Skincare, Skinbrands, Thalgo, Waxperts, Wella Professionals, Xpert Pro.

Call +44 1753 439 289 or email Great British Speakers now to book beauty expert and anti-domestic violence advocate Liz McKeon for your corporate event.

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