After being the head of brand planning at Google Zoo, and with more than 20 years of strategic marketing experience, Lazar is one of the leading brand and marketing strategists in Europe.
From the stage and the classroom, he shares his experience and know-how with the world’s largest companies to help them develop and curate authentic attention and brand relevance.
Lazar speaks with authority on why resonant marketing content is crucial for driving deep customer engagement that leads to commercial success.
His content and digital marketing strategies aligned with creative brand storytelling that enable more meaningful business communication and transformation.
His memorable storytelling transforms audiences, giving them the insights to integrate a brand’s purpose into the core of their business communications. Lazar is often asked to help leaders and companies adapt his marketing frameworks to launch new profitable business models and internal innovation strategies.
Lazar’s wealth of experience and a lengthy track record as a trusted adviser to major brands like P&G, Unilever, PwC and Virgin has enabled him to test and prove his fervent belief that meaningfully connecting a company’s data to their unique story engages people both intellectually, and emotionally, at exponential rates.
His accessible charm enables the ideas he shares to resonate across industries and organisations, helping anyone to rethink what attention marketing does to create stand-out business formulas.
Audiences worldwide praise Lazar’s inquisitive mindset and continual provocations into the data, digital and business strategies that are defining tomorrow’s most sustainable and profound brands.
Clients include: Coca Cola, P&G, Addidas, PWC, Virgin, European Bank, Google and Waitrose.