After being the head of brand planning at Google Zoo, and with more than 20 years of strategic marketing experience, Lazar Dzamic is one of the leading brand and marketing strategists in Europe.
From the stage and the classroom, he shares his experience and know-how with the world’s largest companies to help them develop and curate authentic attention and brand relevance.
Lazar Dzamic speaks with authority on why resonant marketing content is crucial for driving deep customer engagement that leads to commercial success.
His content and digital marketing strategies aligned with creative brand storytelling that enable more meaningful business communication and transformation.
Lazar Dzamic’s memorable storytelling transforms audiences, giving them the insights to integrate a brand’s purpose into the core of their business communications. Lazar is often asked to help leaders and companies adapt his marketing frameworks to launch new profitable business models and internal innovation strategies.
Lazar Dzamic’s wealth of experience and a lengthy track record as a trusted adviser to major brands like P&G, Unilever, PwC and Virgin has enabled him to test and prove his fervent belief that meaningfully connecting a company’s data to their unique story engages people both intellectually, and emotionally, at exponential rates.
His accessible charm enables the ideas he shares to resonate across industries and organisations, helping anyone to rethink what attention marketing does to create stand-out business formulas.
Audiences worldwide praise Lazar’s inquisitive mindset and continual provocations into the data, digital and business strategies that are defining tomorrow’s most sustainable and profound brands.
Lazar Dzamic Clients include: Coca Cola, P&G, Addidas, PWC, Virgin, European Bank, Google and Waitrose.
Lazar’s teaching style reflects Albert Einstein’s dictum that ‘if you can’t explain something simply you don’t really understand it’. You will appreciate the opportunity to learn from his rich experience.
Via his talks and workshops, Lazar took us through with unparalleled simplicity, inspiration and a raft of brilliant examples, managing to pass on his rich knowledge and experience of digital and data-driven marketing.
Lazar is a masterful lecturer and a true expert. He effortlessly weaves together the fascinating threads of human psychology, technology and creativity to form a tapestry of modern marketing communications. His perspective is invaluable!
He lights up the room with positive energy, makes you feel so relaxed and engaged even when you are a total ‘rookie’ and dazzles you with his creative, yet very hands on, practical approach.