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Kate Ancketill is an award-winning keynote speaker, trend forecaster, and trusted board advisor to some of the world’s most influential brands. Renowned for her insights at the intersection of AI, technology, and consumer behaviour, Kate was named Best AI & Future Technology Speaker 2025 by The Speaker Awards in London.
In 2024, she was selected as one of BizTech magazine’s Top 30 IT Influencers, and then in early 2025, she won the Best AI and Future Technology Speaker at the Speaker Awards.
As CEO of GDR, she helps global companies navigate megatrends and the evolving landscape of commerce, retail, and brand authenticity. Her recent engagements include headlining the Wake Summit in SĂŁo Paulo and contributing to thought leadership with Akaneo on the future of AI and human connection.
Kate’s work explores how businesses can remain authentic while adapting to the desires of future consumers in an AI-driven world. She a regularly contributes to industry events like House of Retail and shares her expertise through blogs on topics such as brand transparency in the era of deepfakes.
For 25 years, Kate Ancketill has been the innovation partner to over 30 of the world’s largest brands, P&G, Tesco, Target, Sephora, Microsoft, Google, Samsung, Moet Hennessy, Costa Coffee, The BBC, Clorox and Lego. She uses GDR’s professional research and strategy expertise to distil immensely complex global subjects into visually spectacular, crystal-clear narratives with actionable takeaways. From climactic and economic headwinds to demographics and the advance of exponential technologies, she contextualises big shifts in consumer trends. She demonstrates successful commercial adaptation, inspiring audiences with optimism and giving them practical short- and medium-term success strategies.
As a public speaker, Kate Ancketill has experience in a variety of forms, from conference talks to webinars (live and recorded) and live broadcasts. As a business futurist, she always delivers compelling big-picture narratives. Kate has been selected to speak for ten years at the world’s largest retail tech show, the NRF (National Retail Federation)’s Big Show.
She has been featured on various podcasts, including The Rest is Money with Robert Peston and Steph McGovern; Talking Shop By Retail Sector; and Retail Gets Real.

The Future of Consumer-Facing AI for Retail, Brands, and Experiences – Addressing Physical and Digital Commerce, and Everything In Between
We all know our economy, jobs, the way we search, shop, and explore the world around us is changing rapidly. There will inevitably be winners and losers, adopters and avoiders. Without utopianism, dystopianism, or techie jargon, this keynote will explore how consumers are changing in the AI era. What will Gen Z expect from brands and experiences? How should we balance the opportunity for optimised personalisation, empathic customer service, and agentic efficiency against the desire for authentic, human creativity, and imperfection?
Age of Transformation: Why All Leaders Need to be Futurists, and How Others Do It
According to Google’s principal researcher and AI visionary, Ray Kurzweil, “We won’t experience 100 years of progress in the 21st century—it will be more like 20,000 years of progress at today’s rate”. Never before in human history have leaders needed to navigate such a fast-changing business landscape. Every leader needs to become more future-focused and adaptive to the AI wave changing our world. As a business futurist for 25 years, Ancketill will demonstrate concrete outputs of future-focussed innovative cultures, and show how others create the conditions for continuous innovation, adaptation and success in this age of exponential change.
Consumer Trends
How will upcoming generations live, work, travel, consume and spend their leisure time? What do businesses need to do to adapt to their changing needs?
Other speaking topics include;
– Trends Fit For The Future: the surprising secret of persistently brilliant retail brands
– The Metaverse: why brands should care about the virtual world
– Sustainable Brands: a practical guide to a future that works for the planet, people, and profit
– The Circular Economy: regenerative models that work
– Loyalty, Payment, and NFTs: new models of customer engagement
– What Every Retail Sector Can Learn From Innovation in FinTech
– How Innovation in Customer Experience is the Heart of Future Growth
– The Future of Beauty and Wellness
– Longevity and the Future of Ageing

Call +44 1753 439 289 or email Great British Speakers today to book Kate Ancketill for your corporate event.Â
Several of our delegates told us that you were the best keynote they have ever seen in their career. Great work and thank you for being part of our conference.
Liz Smith, Senior Director, Verifone
I am from Brazil, the leader of one of the delegations, we are the biggest international delegation in NRF and everybody loves to listen to and learn with Kate. She is one of the Best speakers at NRF. We ask to put her on the main stage as a keynote speaker. Hope that this happens for the next year.
Lu Carmo [email protected]
Kate is fantastic, brilliant, exceptional! A great speaker, who researches trends with unique depth and is always concerned with bringing the best and richest content, customized to each target audience.
Romano Pansera, APAS
Kate gets among the highest feedback for speakers at the NRF Big Show every year – that’s why we’ve invited her to give the trends keynote for 10 years running.
Martin Reardon, CMO and EVP of Content and Retail Strategy, NRF (former CMO, Macys)
Kate did a wonderful job as she always does for us! She works well with us in advance of the presentation and gives us plenty of options and food for thought on what she can present for us.
Nikki Collins, Field Marketing Manager EMEA, Oracle
A lot of highly relevant insights and examples. And you are professional in how you present it. We just received feedback that this had the best engagement at Elkjøp so far.
Hans – Petter Dovre, Format Director, Elkjop Nordic AS
I think it’s fair to say that your delivery at the KBSA conference was breathtaking. You could have heard a pin drop at any stage! So thank you; you reignited my imagination and confirmed my desire for change and excitement for the future! I look forward to learning more through your posts and hope our paths cross again at some point!
Ian Sandford, Chairman, Four Seasons Kitchens
A Meeting of Minds conference: How is AI changing the world? Feedback: Fascinating and scary 9.25/10 (highest of all speakers).
James Goad, Managing Director, Owen James Events
One word kept coming up and up again when attendees were commenting on your session – ‘wow’.
Claire Knott, Conference Director, The Retail Bulletin Conference 2022
My name is Shakir from NOUMI, we were one of the sponsors at the Retail Conference. I was very impressed with the presentation you delivered.
Shakir Lincoln, Founder, noumi App
Kate, the presentation was brilliant! Thank you so much. Terrific feedback on it! You looked a knockout as well. Not sure why I have to apologise for possibly sounding shallow, there is too much of a move to ignore femininity in my opinion– you have it all going on, and TRB is proud to put a classy, insanely smart, great-looking woman as our keynote!
Karen Howard, Managing Director, The Retail Bulletin