Before joining The Wine Show, Joe Fattorini was Director of Sales at Bibendum Wine Ltd, selling to over 1,700 of London’s top hotels, bars, and restaurants.

He has spent years talking about wine to audiences of wine-loving golfers across the USA as consultant to the US PGA Tour. In 2017, he won both the International Wine Challenge Personality of the Year, and the international Wine and Spirits Competition’s Wine Communicator of the Year.

Across his career, Joe wrote about wine for 14 years as the weekly wine correspondent for The Herald Newspaper. Joe has been involved in a couple of book releases too. On Bordeaux (2021) is a collection of the best bits written by best-loved wine writers, critics, and commentators. This was followed up by On Champagne (2022), a look at the pioneers in the world of champagne, both in the past and present, and the personalities who are nurturing it through climate change to shape the champagnes of the future.

Early in his career, he lost six stone, becoming one third of the man he used to be. He now balances the food and wine that comes with his job by competing in Ironman triathlons. This means he has first-hand – if somewhat unscientific – expertise on weight loss.

As well as co-presenting The Wine Show, Joe has featured on programmes including Celebrity Mastermind (2016), Royal Recipes (2017-18), Celebrity Eggheads (2018), and Good Morning Britain (2018). He is also the co-presenter of Drinking With Joe and Maya (2023-), a drinks travelogue that has seen them, so far, visit Sweden, England, and South Africa.

JOE FATTORINI CORPORATE WORK

Joe regularly does events for corporations, ,food and wine festivals, hotels, and restaurants. He has hosted charity events and themed dinners, including a memorable vertical wine tasting of Francis Ford Coppola’s wines in Las Vegas! He is also just as a happy on a smaller scale for more intimate events.

Whilst Joe is happy to adapt his corporate approach depending on the client, he often focuses on a few specific aspects:

Sales: Work with Joe’s global network to find new routes into the market, and grow those sales channels you already have with proven sales science.

Marketing: From the STP of strategy and the 4Ps of tactics, Joe has pioneered a unique online MBA-level marketing course. Work with him to apply those insights with bespoke marketing for your business.

Digital: Joe will share the secrets from behind the scenes developing the wine trade’s most innovative e-commerce and social commerce platform, and will help you apply them to your online sales and brand.

Communication: Draw on the secrets of the world’s most successful wine television programme, and apply them to your brand, helping you to tell a better story and build better, longer-lasting relationships.

JOE FATTORINI WINE SPEAKER

Joe is a highly sought-after and accomplished speaker, and before each event, he resolves to turn his audience into wine experts. Joe has hosted evenings that mixed expert discussion with anecdotes from his life in wine that left audiences feeling they had been to a comedy show. In fact, he even performed stand-up comedy in 2017 at the legendary Ha Ha Comedy Café in North Hollywood.

Joe takes audiences behind the scenes of the wine world, connecting with over 100 million wine lovers, and turning anyone into a wine expert in just 90 seconds.

JOE FATTORINI KEYNOTE SPEECHES

The Secrets of the Sommelier: Joe takes you behind the best wines and how to enjoy them. He will take you behind the scenes of London’s most exclusive wine merchants, into the cellars of the rich and famous, and around the world with his Wine Show.

A History of the World…In Wine: Did you know that President Nixon lied about what he was drinking? That President Reagan had America’s first temperature-controlled fine cellar? Or that Queen Victoria was the world’s first wine influencer? Joe is framed for his extraordinary knowledge of the obscure, wonderful, and revealing facts of wine, and he weaves them together in a captivating talk.

The Wine Anatomist: Joe dissects the wines that you buy, and explains why you buy them. Drawing on more than 30 years as one of the UK’s top wine merchants, Joe reveals the tips and techniques people use to get you to buy a bottle, from labels to names to numbers.

JOE FATTORINI WINE WORKSHOPS

Every year, Joe creates three main conference/workshop presentations. For 2024, they are:

1. It’s about taste, not the taste: How you can create irresistible wine marketing by tuning into culture

2. It is the business of the future to be dangerous: What the forgotten people of the past tell us about the way we live today. And how to predict tomorrow.

3. It’s not me. It’s about saying “you”: Five lessons that will transform your communications with customers.

To this day, Joe is proud to say that every client he has worked with has rebooked him for another event.

Call +44 1753 439 289 or email Great British Speakers now to book Joe Fattorini to speak at or host your next live event.

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