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Chloe Combi is one of the foremost global experts on Generation Z and Generation A(lpha).
Using a data-driven approach, based on over 30,000 interviews, she works with global companies, governments, institutions, and schools to give them an insight into the future and help them prepare for what the future brings.
She is the Independent’s Gen A and Gen Z columnist, regularly giving commentary on global media; has an Apple #1 podcast; wrote the first book on Generation Z; co-directed a VR-series for Meta called Weird Times; and speaks around the world about her research and insights into the future.
Chloe has written for many major publications, including The Guardian, The Times, and The Independent. Her writing is well-known for trendspotting things others have not identified. She is also a regular on US and UK news and current affairs.
Her unprecedented research into generational shifts makes her one of the world’s leading experts on the matter, and Chloe Combi has become a popular keynote speaker sharing her unique insights. She has also advised big global brands, including the European Central Bank, Diageo, Porsche, Saatchi, Netflix, Google, Barclay’s and Johnson & Johnson.
Chloe Combi continues to work with Generation Z as well as Generation A (believed to be those born between 2012 and 2024) and is one of the foremost experts on young people.
She has worked in some of the wealthiest and most deprived schools in the UK, culminating in The Respect Project, a unique piece of work which focuses on sex, identity, consent, wellbeing, beauty, the toxicity of influencers and the online world, and how we can lessen hate and division. Impressively, Chloe has raised over £1 million in sponsorship to take her project nationally to reach more young people at their most impressionable age.

Chloe hosts the very popular podcast You Don’t Know Me. She provides a “no holds barred insight into the lives of teenagers today, through their own experiences and voices.” She provides a safe space where young people can have conversations that they may feel they cannot talk to anyone else about. Since its inception in 2020, it has been raved about in The Times, The Guardian, and The Telegraph, emphasising her skilled interview technique.
Chloe publishes articles on Substack titled The (Generation) A-Z, where she has written about parenting fails, sex, technology, consent, friendship, loneliness, teenagers, pornography, influence, and, obviously, Generations Z and A.
In addition to her own publications, Chloe has contributed work on her generational expertise to The Guardian, The Times, TES, and Vice and appeared on Sky News. Chloe is also working with the Financial Times, advising them on future generations and the future of work.
Chloe Combi also co-directed the Meta/VR For Good series, Weird Times. The series is made up of five episodes, each of which focussing on a particular “fail” – sexy fail, straight fail, culture fail, happy fail, and brain fail – whereby viewers can become the character on the screen and actually follow the story in their own footsteps.
In response to the mental health crisis and the Everyone’s Invited scandal, Chloe set up the Respect Project and speaks in hundreds of schools and universities about wellbeing, mental health, and how to create a happier future in challenging times.
The Respect Project is a UK-based initiative that helps young people navigate complex issues in today’s highly digitalised and interconnected world.
It addresses topics like consent, mental health, body image, and social media’s influence. Designed for secondary schools, the program combines research-based workshops with custom content tailored to each school’s unique challenges, from socio-economic factors to age and gender dynamics.

Chloe is an in-demand speaker and has spoken around the world on forty-seven countries. She speaks frequently on Gen A and Gen Z, the future of work and how we can ace a five-generation workforce, future audiences and the consumer of the future, social media and tech, and what’s going to happen in the next decade. Chloe is a reluctant futurist but believes her deep study of future generations gives her the next best thing to a crystal ball!
– Generation A
– Generation Z
– The Future of Work
– Multigenerational Workplaces and How to Maximise Success
– Consumer Trends and the New Generations
– The Future of Social Media and Communication
– Education and Higher Education
– Young People: Democracy, Conspiracies, and Power
– Changing Attitudes In Young People
– Language and Communication of Gen A and Gen Z
– Mental Health and Wellbeing
– Preparing For 2030
Chloe is a skilled speaker with a friendly personality. Her work is based on deep qualitative and quantitative research; her expertise in future generations is the closest thing you can have to a crystal ball. She has been extremely successful in identifying future trends, behaviours and ideas long before they have happened, so whether you are interested in the future of work, consumer trends, human behaviour or relationships, her talk can help you see and prepare for what is coming in the next decade and beyond.
She has appeared at a variety of events, including corporate, educational and festivals. She has spoken at the United Nations, advised on presidential campaigns, and visited war-torn countries with UNICEF.
Chloe Combi | Clients
Apple, Bank of Canada, Bank of England, Barclays, Boots, Cult Beauty, Deloitte, Diageo, Disney, ECB, European Central Bank, Exclusive Collaboration, Ford, Google, Innocent, Ipsos, KPMG, Netflix, Oxford University, Porsche, the Premier League, Rimmel, Saatchi, Sainsbury’s, Superdrug, TravelFinders, UN, UNICEF.
Chloe Combi’s talk at Google in London was brilliantly informative, helping us to understand today’s teenagers and how they view the world around them. A knowledgeable speaker, I would be very happy to host Chloe to speak again.
Google
Chloe Combi’s presentations about the Generation Z not only inspired us but also gave us food for thought. Our employees were excited – not least because of her authentic and vivid presentation style. She enriched our Management meeting.
Porsche
Thrillingly candid interviews with ‘Generation Z’ display all their fixations, their humour, and the frightening power of technology in their pockets.
Newsweek
This talk introduced us to Generation Z before anyone had even really heard of them and we can’t wait for her next one on Generation A.
Google.
A thrilling speaker and writer.
Boris Johnson (former PM)
An important and timely book. These are voices that need to be heard.
Anthony Horowitz, Author