During his career, Jamie developed into one of the big personalities of the British athletics team, recognized by his peroxide dreadlocks for many years, which led to a promotional campaign with Vidal Sassoon.

His enthusiasm and commitment make him a popular choice for endorsements with brands such Yves St Laurent, Tag Heuer, Thomas Burberry and Jaguar Landrover to name a few.

Since retiring in 2005, Jamie has regularly appeared on TV and radio.

Highlights include presenting the children’s TV programme CITV Energize. Participating in shows such as Cirque de Celebrité Dancing on Ice Goes Gold, Safari School, filmed in an African Game Reserve and as a pundit with Ben Shephard throughout the London Olympic Games.

Adopted as a baby, Jamie traced his birth parents in the acclaimed and moving BBC1 documentary called Finding My Birth Mother.

Jamie is a patron of Barnardo’s and works closely with several other charities.  Outside of his regular work Jamie still enjoys sport by participating in numerous charity challenges, which at the present time is mainly road cycling.

He recently joined Olympic Gold medallist Geraint Thomas on the promotional video for the Shelter Cymru, Castles to Cathedrals 100-mile bike ride.

Jamie is personable, yet professional, a confident and charismatic individual and a high-level motivational speaker.