Carl Jones

Carl Jones is an award-winning keynote speaker, author, former Police Detective and creator of The Caveman Principles.

Following a distinguished 19-year policing career, Carl survived a life-changing incident in which he was shot at six times while protecting members of the public. His recovery journey led him to explore the realities of resilience, wellbeing and human behaviour, ultimately developing the practical tools and frameworks he now shares with organisations across the UK.

Diagnosed with PTSD after the incident, Carl experienced first-hand the impact a lack of organisational support can have on staff after he developed PTSD, Carl Jones’s mission is now to ensure that others suffering with their mental health don’t feel the same.

He is the author of The Caveman Principles (2025), a guide to help reclaim your power, strip away the layers of societal pressure, and rediscover your inherent resilience.

Booking is easy with Great British Talent. To find out availability and fees for Carl Jones or any other talent for your corporate event or project, contact our Great British Talent agents via [email protected], or call us on +44 1753 439289.

Alternatively, fill out our talent enquiry form here – we’ll aim to respond within the hour. Our knowledgeable team of experts can handle all aspects of your booking to ensure it runs flawlessly.

Type Of Speaker

Business & Finance Diversity Equality, Diversity & Inclusion Health & Wellbeing Hidden Disabilities Keynote Law, Crime & Security Leadership & Teamwork Men's Health Mental Health Motivational Resilience Speaker

More About Carl Jones

Known professionally as The Caveman, Carl Jones helps organisations navigate the challenges of workplace stress, burnout, communication, leadership and change. Through engaging storytelling, practical frameworks, and memorable demonstrations, he helps audiences understand how people think, behave, and perform under pressure, uncertainty, and rapid change.

Today, Carl works with businesses, public sector organisations, leadership teams and conference audiences, helping them create healthier workplaces, stronger communication and more resilient cultures.

Using his 19 years of policing experience, combined with his tried and tested S.L.A.P. Technique wellness coaching system, Carl has become a motivational resilience speaker helping clients to gain knowledge of how to support others struggling with their mental wellbeing.

S.L.A.P. IS AS SIMPLE AS
Stability . Listen . Adjust . Patient

Carl Jones | Speaking Topics

– Recognising and support those with PTSD
– Real life policing career, highlighting the true implications of not supporting individuals.
– How to manage health and happiness in the workplace
– Managing mental resilience
– Tackling difficult conversations
– Resource management

Carl Jones | Keynote Topics

The Caveman Principals: Based on his bestselling book, this keynote looks at how to manage and look after stress, how to identify individuals and communicate better with them, and how to achieve personal change. This talk delivers the breakthrough your teams need. Carl equips audiences with practical, easy-to-apply strategies to conquer modern stress, boost resilience, and cultivate inner calm, even in the most demanding environments. Your teams will learn to unlock powerful communication skills, building stronger, more collaborative relationships that drive performance. They’ll also gain the confidence and tools to navigate change with ease, transforming uncertainty into opportunity.

Leading Through Change: Technology, AI, and workplace transformation are changing how organisations operate, but people still respond to uncertainty in remarkable predictable ways. Using The Caveman Principles, Carl explores why people resist change, how leaders can reduce fear and uncertainty, and what organisations can do to help teams adapt successfully.

SLAP Technique: In this powerful keynote, Carl gives leaders and organisations a proven framework to manage resilience and support smooth returns to the workplace. He helps people understand what happens when they’re stressed, helps them to identify burnout and manage it and remain in healthy organisations, and helps people return to the workplace in a structured healthy and helpful manner. S.L.A.P.: Stability, Listen, Adjustment, Patience, offers a clear, actionable path to rebuilding trust, maintaining productivity, and fostering long-term wellbeing. Carl’s real-world expertise, honed through high-pressure frontline experience, ensures every strategy is practical, empathetic, and results-driven.

A receiver of a National bravery award and Author, Carl is recognised as an expert speaker on the subject of PTSD and has given talks to corporate businesses, legal services, universities, mental health organisations and many more…

Carl is able to connect with the audience and can share his inner voice. Both informative and inspiring, with practical advice that can be implemented immediately. He doesn’t just talk about the importance of recognising the signs of PTSD but he is also a shining light, showing others that it can be managed; he provides the audience with tools and strategies that they can use to make a difference.

Carl Jones | Conference Host and Event MC

Alongside his keynote speaking, Carl is available as a professional conference host, event MC, panel moderator and awards presenter. His ability to engage audiences, think on his feet and create a relaxed yet professional atmosphere makes him an ideal choice for conferences, leadership events, wellbeing summits and corporate gatherings.

Carl Jones | Why Book Carl?

– Former police detective with 19 years of frontline experience
– National Bravery Award recipient
– Author of The Caveman Principles
– Creator of the S.L.A.P. Technique
– Creator of the Capacity, Need, Want Framework
– Specialist in workplace resilience, communication, and change
– Experienced conference host, facilitator, and event MC
– Interactive, memorable, and highly engaging delivery style

To hire Carl Jones for your next business event contact Great British Speakers today by emailing [email protected] or call +44 1753 439 289

Testimonials

I first came across Carl through a colleague’s recommendation while searching for a keynote speaker for our project professional event on building resilience and managing burnout. He responded immediately with genuine interest and professionalism. After an introductory conversation, he provided a clear overview of his keynote options, making it easy to select the perfect fit for our audience. Throughout the process, he was consistently responsive and supportive, even creating a bespoke promotional video to help build excitement and enhance our event page.
Julie Venis, UKRI

I needed a motivational speaker for an evening event to entertain a large gathering of top-performing business professionals and entrepreneurs, and Carl was recommended. After a call with Carl, I was confident he was the speaker for my event, as he asked many questions about the delegates, what I wanted to achieve, and the tone I wanted for the event. He then gave me options, describing how they could be used to achieve the outcome. It was incredibly easy to book him, as his professional, knowledgeable approach gave me confidence he would deliver. On the evening of the event, he arrived early, spent time with my delegates, and by the time he was on stage, they were all eager to engage with his talk. He delivered his Caveman Communication speech, leaving the room cheering and laughing throughout and receiving standing ovations from many of our members. I want to thank Carl for making the evening a great success and for all the videos, photos, and follow-ups he did before and after to help promote it.
Chris Kopec, Managing Director, Merge IT

We held our Psychology in the Community event last week, in collaboration with the University of Gloucestershire (where I am a Lecturer in Psychological Sciences) and the British Psychological Society (of which I am a West Midlands Branch committee member). Psychology in the Community is a free-to-attend, public event. Carl gave a powerful and engaging talk about trauma and PTSD, reflecting on his personal experiences and keeping us hooked to the end! His use of props helped us visualise his core message, as did the very catchy SLAP acronym. We thank Carl for taking the time to support our event and sharing his story.
Ebony Murray, Lecturer in Psychological Sciences & Academic Course Leader of Psychology (BSc) at University of Gloucestershire

Having attended the conference yesterday I just wanted to say thank you for asking Carl to talk to the group. When we are promoted into management roles there is no training given on how to deal with supporting staff and colleagues that go through crisis at work other than the usually signposting of services. -3 years ago I had to deal with a member of staff that experienced a breakdown at work. I took them out of the building, sat with them over a coffee, listed and formulated a plan of support and action with them. I had no idea if I was doing the right thing but I knew that I could not leave them or send them home in distress. Not all colleagues would feel comfortable or confident dealing with situations like this, I certainly was not. Knowledge of the SLAP someone technique would have really helped me, and I feel it would be beneficial to raise wider awareness of it.
Aimee Fowles HMCTS

Carl’s knowledge and passion around the subject of PTSD is second to none, and his expert manner of presenting his SLAP talk left our audience feeling awe-inspired, emotional and motivated to make a change in their community around the attitudes towards PTSD sufferers. We received fantastic feedback from our audience regarding Carl’s talk and can’t wait to work with him again soon. If you are looking for an expert on PTSD and personal mental health experience, the whole team at Ajuda Events would highly recommend Carl.
Dawn Evans Ajuda Academy

Carl’s story is one of courage, not only in the course of his job but also in the face of his PTSD. Carl has channeled his experience into helping others who are also struggling, and has taken on the giant task of changing people’s conceptions of mental health. Taking positive action can help to take control of a situation and give us hope for the future.
Nathan Fox MBACP Adv Dip Counselling