Andrew Thorp’s career began in the world of professional golf, where he spent over 20 years in roles ranging from marketing and management to journalism and refereeing, including officiating at prestigious events such as the Ryder Cup.
However, it was in his early forties that he made a bold pivot, entering the world of public speaking and training. Motivated by a passion for effective communication and human connection, he developed a niche in “Verbal PR” – the idea that how you talk about yourself, your company, or your cause can be a game-changer.
Andrew Thorp | Storyteller
Andrew is widely recognised for his pioneering work in the field of business storytelling, helping professionals and organisations harness the power of narrative to communicate more effectively. Central to his approach is the concept of “Verbal PR” – the idea that people are more likely to engage with a message when it is delivered as a relatable and emotionally resonant story.
He teaches clients how to move beyond facts and figures to craft stories that build trust, shape perception, and inspire action. His storytelling methodology blends psychology, structure, and delivery techniques, enabling individuals to speak more authentically about their values, experiences, and purpose.
Through keynote talks, workshops, and coaching sessions, he has guided senior leaders, teams, and entrepreneurs in transforming dry business language into compelling narratives that connect. Whether helping a CEO articulate vision or training a team to share client success stories, Andrew’s work consistently elevates communication from transactional to transformational.
Andrew Thorp | Speaker
Andrew is an award-winning speaker, known for helping organisations and individuals articulate their message with clarity and impact. He specialises in business storytelling, teaching people how to talk about what they do in a way that informs, inspires and influences.
With a blend of insight, experience, and a personable delivery style, he equips audiences with the tools to craft compelling narratives that build trust, influence, and impact.
He has worked with global brands including PwC, Coca-Cola, Unilever, and the World Health Organization, delivering powerful keynotes and has delivered three TEDx talks. In 2014, he won the APCTC Speaker of the Year award. His most popular Tedx talk is Stories: An Agent of Change.
Whether on stage or in the boardroom, Andrew’s engaging, story-rich style equips audiences with practical tools to build trust, influence behaviour, and lead more effectively.
Andrew Thorp | Media
Outside of live speaking engagements, Andrew extends his influence through various media platforms. He is the host of the Leaning Forward podcast, a popular series where he interviews thought leaders and shares tips on business storytelling, communication strategy, and professional development.
He has also published articles and delivered webinars on a wide range of topics, from leadership communication to the psychology of persuasion.