Enhancing Your Brand’s Voice: Why Voiceover Matters in Corporate Video?

20th Jul 2023

In today’s digital-driven world, the power of corporate video has emerged as an undeniable force, reshaping the way brands connect with their audiences.

With compelling storytelling with captivating visuals, corporate videos – from educational to explainer – have become a vital tool in conveying a brand message and company values, and this is why hiring a professional voiceover artist is vital.

A professional voiceover artist possesses a unique ability to breathe life into your brand’s message, instilling it with credibility, trust, and authenticity. With every intonation and carefully enunciated word, they create a captivating experience that keeps viewers engaged throughout the video.

When hiring a professional voiceover for your corporate video, they become the voice of your brand, so we understand it’s an important decision to make and a lot rides on getting it right first time around.

If you need any guidance in finding the right right, book a free discovery call to discuss your brief.

To help you make the perfect choice for your next corporate video, here’s some key things to consider when hiring a voiceover artist;

  1. Human Connection: With the emergence of AI becoming more prominent you may think this is the best way to approach your voiceover project. But ultimately, nothing beats a human voice. A human voice creates a personal connection with the audience, making the content more relatable and engaging. This emotional connection fosters a deeper understanding of the message and helps create a lasting impression.
  2. Brand Representation: The voiceover artist becomes the voice of your brand, representing your personality, values, and identity. A fitting voice that aligns with your brand’s image all play a role in how your message will be perceived. So, age and gender of the artist should be carefully considered if you want them to be relatable to your audience.
  3. Emotional Connection: It’s important your voiceover evokes the right emotions. Emotions play a powerful role in decision-making, and a skilled voice can establish a deeper and more meaningful connection with viewers. This is an important consideration especially if your video is of a sensitive nature like medical videos.
  4. Credibility, Trust & Relevance: A professional voiceover artist lends credibility and authority to your message. Their polished delivery instills trust in the content, making the audience more receptive to your brand’s offerings. And their tone, style, and pacing all contributes to making the video more relatable and engaging for the intended viewers.
  5. Storytelling Impact: Storytelling can be an essential tool to engage and captivate the audience. The right voiceover artist knows how to bring your story to life, ensuring that your brand’s narrative is compelling and memorable.
  6. Brand Differentiation: A unique and distinctive voice can set your brand apart from competitors. It adds personality to your content and creates a memorable impression that differentiates your brand in the minds of consumers.
  7. Attention Retention: A captivating voice holds the audience’s attention, reducing the likelihood of viewers tuning out or losing interest in the video. Engaged viewers are more likely to retain your brand’s message and take desired actions.
  8. Positive User Experience: A well-chosen voiceover artist contributes to an overall positive user experience. When the voice aligns with the video’s visuals and message, it enhances the audience’s enjoyment and satisfaction with the content and generally improves audience recall.

Why book a professional voiceover at Great British Voices?

At Great British Voices, we understand just how valuable a professional voiceover artist can be to your corporate video. Afterall, they are representing your brand, so we understand the importance to get it right first time around.

We pride ourselves on being a voiceover provider with a difference, as we exclusively collaborate with artists equipped with their own broadcast quality home studios. Our commitment to this unique approach ensures not only lightning-fast turnaround times but also significant cost and time savings for your productions.

Dial-in-voice-over-connections-Skype-Zoom-Cleanfeed-Source-connect-at-Great-British-Voices

Gone are the days of lengthy recording sessions and extensive production costs. With our handpicked roster of professional voiceover talent from the UK and across the globe, you gain access to the industry’s finest voices—artists who can bring your scripts to life with unparalleled skill and expertise.

Our dedication to curating only the best talent means that you can trust every voice on our platform to deliver top-notch performances for a wide range of projects. From corporate videos to commercials, e-learning modules to animations, our versatile artists are ready to breathe life into your content and captivate your audience.

Experience the ease and excellence that come hand in hand with Great British Voices. Let us be your go-to destination for exceptional voiceover services, where quality, speed, and talent combine to elevate your productions to new heights.

Embrace the difference with Great British Voices—your ultimate voiceover partner.

Discover all out Voiceover Talents HERE

If you’d like any assistance on finding your perfect voiceover artist contact – alex@greatbritishvoices.co.uk or call +44 1753 439 289 to speak to a member of the Great British Talent team.

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