Benita Matofska: 10 Steps to Future-Proof Your Business

12th Sep 2024

In today’s rapidly changing world, businesses face unprecedented challenges. Research shows that 78% of companies globally are unprepared for the future, leaving them vulnerable to economic, environmental, and societal shifts. In such an unpredictable environment, becoming future-ready has never been more critical.

Benita Matofska low carbon green finance sharing circular economy expert speaker at Great British Speakers

Benita Matofska, a world-leading keynote speaker, climate change consultant, and change-maker, has dedicated her career to helping businesses navigate these turbulent waters. With over three decades of experience, Benita is a sustainability innovator and consultant to some of the world’s most forward-thinking companies. She leads sustainability efforts for Futuretivity, a consultancy specialising in climate innovation for the media industry. She is renowned for her work in creating The People Who Share and Global Sharing Week—campaigns that have reached over 100 million people worldwide.

Why Future-Readiness Matters

Lack of preparedness is a leading cause of business failure, and as the world continues to evolve at a rapid pace, businesses must adapt or risk being left behind. Benita Matofska’s latest talk, “All Change: 10 Steps to Take You Into the Future,” provides businesses with a clear roadmap to becoming future-ready. This dynamic presentation offers ten vital steps that businesses must take to navigate change and ensure resilience in the face of future challenges.

Drawing on her vast expertise, Benita covers essential topics such as building resilience, shifting mindsets, closing the 21st-century skills gap, and embracing technological and societal changes. These steps are more than just theoretical concepts—they are practical tools that businesses can implement immediately to secure their future.


Discover more of our Future-Ready Futurist Speakers HERE

Benita Matofska: A Force for Global Change

Benita’s influence extends far beyond her speaking engagements. She is the author of Generation Share, a ground-breaking book that showcases inspiring stories of social innovators transforming the economy and protecting the planet. The book was recognised in Forbes as a top isolation read for a positive future and highlights Benita’s commitment to driving global change.

Her work has earned her numerous awards, including the Cabinet Office/Nesta Innovation in Giving Award, Inspirational Woman of the Year, and the NatWest Venus Entrepreneur of the Year. As a recognized authority on sustainability, Benita has delivered keynotes at prestigious events such as the AMEX Leadership Academy, European Parliament, TEDxFrankfurt, and even at Number 10 Downing Street.

Future-Proofing Businesses Through Sustainability

Benita’s expertise is particularly vital in the area of sustainability, which she identifies as a critical factor for business success in the 21st century. In her talk, “Being Future Fit: Climate Change for Business,” Benita dispels the myths around climate change and offers tangible solutions for decarbonisation and building commercially resilient companies. With 90% of CEOs stating that sustainability is fundamental to business success, Benita’s insights are indispensable for any organisation looking to thrive in a future defined by climate challenges.

‌Her work with businesses like IKEA, Virgin Group, and M&S underscores her ability to deliver high-level strategic thinking alongside practical frontline knowledge on climate change and decarbonisation.

Discover more of our Sustainability Speakers HERE

Benita Matofska sharing circular economy social enterprise expert at Great British Speakers

Becoming a Change-Maker

Benita’s passion for social innovation is also reflected in her efforts to promote the circular economy and the sharing economy—two concepts that are transforming the way businesses operate. In her talks, she provides businesses with the tools to transition towards more sustainable and innovative business models, ensuring they not only survive but thrive in the future.

Benita’s influence as a change-maker is theoretical, practical, and actionable. She has inspired countless businesses to rethink their strategies, embrace sustainability, and lead with purpose.

Next Steps | Hire Benita Matofska: 

In a world where uncertainty is the only certainty, ensuring your business is future-ready is crucial. Benita Matofska’s expertise offers businesses the tools, insights, and strategies needed to navigate the challenges of tomorrow. Whether through her 10-step model for future readiness, her thought leadership in sustainability, or her pioneering work in social innovation, Benita empowers businesses to secure their future and positively impact the world.

To learn more about how to future-proof your business or to book Benita Matofska for your next event, contact Great British Speakers today. Call +44 1753 439 289 or email Great British Speakers now to book leading business expert Benita Matofska.

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