Increasingly, brands are looking to target authoritative bloggers and social media users to harness the reach and influence that they command online.
Social influencers come in many different shapes and sizes, but those most valuable to businesses will have a large, engaged and connected audience within their specific niche.
Through their authenticity and following, they will be able to influence members of their audience – a particularly useful marketing tool for brands.
Each influencer has a pre-existing audience of loyal followers, people who trust them and are far more likely to follow any advice they give. Audiences identify with social influencers because they can easily relate to them – the exact reason why they are so valuable.
FACT – 94% of marketers use influencer marketing because it drives 11x more ROI than traditional digital marketing channels. – Talkwalker – so it just goes to show how important finding the right face and voice of your brand can be!
So if you need help finding the right person to front your next marketing campaign, video or speak at your event then contact Great British Speakers today.
Jane and Steve will guide you through the influence quagmire and help you uncover the perfect match for your company/brand.
And if you’re not quite sure on the perfect ambassador for your brand, then our directors Jane and Steve will work closely with you to help you create a shortlist of options based on your brief and budget.
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