Tony Morris founded his sales training company in 2006. Since then, he and his team have helped over 60,000 sales professionals across 60+ industries perform at the top of their game. He is also the creator of the Confessions of a Serial Seller podcast, where he interviews some of the greatest sales minds worldwide. Tony Morris teaches sales leaders how to grow their businesses, increase profitability, and build winning team cultures.

As Tony says;

“It is not about what we do, it’s about what we have done, successfully, with people and businesses like yours.”

Why Corporate Book Tony Morris?

Tony’s clients have typically faced challenges such as:

Demotivated teams

Leaders with no time to develop their teams

Resistance to change

Poor conversion rates

High client attrition

Difficulty cross-selling and upselling

Heavy reliance on inbound leads

Missed sales opportunities

Tony addresses these challenges by:

Helping leaders understand their team’s real motivation

Creating accountability processes to empower teams

Shifting mindsets: comfort zone = danger zone

Optimising the sales process to increase conversions

Developing customer success teams to boost retention

Implementing client/product matrices for call effectiveness

Creating referral generation strategies

Training teams to spot and act on opportunities

Encouraging proactive rather than reactive behaviours

Improving team confidence in sales calls

Tony Morris | Sales Methodology

Tony’s sales methodology is called The A.S.K. Philosophy Principles: Attract, Solve, Keep clients. All content is grounded in real-world sales and provides immediately implementable techniques.

Attract: Teach your teams how to attract the right opportunities, not just more leads. This shifts focus from volume to value, and positions your people as trusted advisors, not vendors.

Solve: Equip your teams to uncover and solve the real problems buyers care about. This creates confidence, relevance, and differentiation in every conversation.

Keep: Sales success does not end at the close Your teams learn how to build long-term relationships that increase retention, lifetime value, and advocacy.

Tony Morris | Sales Author

Tony has authored several bestselling books:

Dear Sales Doctor (2014)

The Perfect Sales Meeting (2015)

The Perfect Sales Call (2015)

Estate of Mind (2015)

Coffee’s For Closers: The Best Real Life Sales Book You’ll Ever Read (2023)

Tony Morris | Corporate Sales Work

Tony is an internationally recognised authority on communication. He helps leaders think, feel, and act differently. He has delivered over 1,000 speeches globally, often conducting live sales calls on stage with the audience’s ideal prospects. Every keynote is customised to your industry and your business to ensure Tony’s message resonates with your teams, enabling them to apply their learnings the following day.

Tony Morris | Signature Keynotes

Ask Better Questions, Get Better Results: A heart-warming and humorous keynote where Tony shares the best and worst sales examples from everyday life.

Key Takeaways:

– Changing two words in a question can triple revenue
– Building a question deck to improve conversions
– Outsmarting competition through strategic questioning
– Increasing probability of winning more business

Ideal for: Leadership conferences, management conferences, SKOs

K.I.L.L.E.R Sales: Explores what the top 1% of salespeople do differently. Insights come from Tony’s podcast interviews with elite sales leaders.

Key Takeaways:

– Strategies to stay at your A-game on every call
– Techniques for building instant rapport
– Understanding and leveraging USPs
– Methods to triple referral business
– Increasing average order value

Ideal for: SKOs, sales leadership conferences

What is Your Tomato Soup?: Helps leaders identify overlooked opportunities in their business and take action.

Key Takeaways:

– Transform mindset to build additional revenue streams
– Strategies to enhance opportunity awareness
– Empower teams to think creatively

Ideal for: Leadership conferences, management conferences, SKOs

The Two Tony’s – S.P.E.A.K. U.P: Mental health in business keynote. Tony shares strategies from his personal experience with Bipolar and ADHD to improve team morale and wellbeing.

Key Takeaways:

– Positive thinking strategies
– Improving team morale
– Managing negative situations effectively
– Focussing on the right priorities

Ideal for: Leadership conferences, management conferences, SKOs, staff conferences

Selling Without Selling: Reframes selling as service and problem-solving, ideal for non-sales professionals.

Key Takeaways:

– Reframe selling as solving
– High-impact questioning techniques
– Communicating value over features
– Subtle persuasion techniques
– Mastering low-pressure closing

Ideal for: Leadership conferences, management conferences, staff conferences

Memorable Service Is the New Customer Service: Tony explores the power of exceptional customer service and where going the extra mile is the starting point. He shares practical strategies for creating memorable customer experiences, attendees will learn techniques to strengthen interactions and build lasting loyalty. This keynote shows how memorable service creates raving fans. Tony will share ideas on how to create wow moments that people will talk about for years to come.

E-Learning & Training

Tony provides tailored training programs for businesses and individuals covering:

– Mindset, preparation, and time management
– Perfect sales calls and questioning
– Lead generation and goal setting
– Referrals, reviews, and selling strategies

Programs can range from half-day virtual masterclasses to 12-month in-depth programs.

Tony Morris | Clients

Belvoir!, Cloudshare, Creditsafe, David Phillips, Deloitte, Everyone Active, Hallmark, Hammonds Furniture Company, Henderson Food Service, Hitachi, HL Partnership, IHG, Innovation Birmingham Campus, Jurys Inn, McDonald Hotels, Mortgage Advice Bureau, Move With Us, MW Vehicle Contracts, Oakley, Partners Wealth Management, Savills, Scholastic, Syft, Thomas Cook, Top Golf, Universal Robots, Verisure, Villeroy & Boch, Virgin Experience Days, Viridor, Vitality, Wren Kitchens, Xeretec

Why Book Tony Morris?

Booking Tony ensures a smooth, stress-free event, as he handles every detail so organisers can relax. He is not just a speaker; he delivers bespoke keynotes, emcees, facilitates panels, and runs masterclasses tailored to each audience. Tony also provides immersive engagement through pre-event welcome videos, book signings, and active audience interaction. With over 1,000 keynotes delivered across more than 50 industries, he brings unmatched credibility and experience to every event.

Call +44 1753 439 289 or email Great British Speakers today to book leading international sales speaker Tony Morris for your corporate event. 

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