Luisa Zissman is the co-host of the extremely successful LuAnna: The Podcast, alongside friend and fellow Great British Speaker Anna Williamson. With millions of listeners, Luisa’s frank opinions on all things topical has proven to be a huge hit. Reaching the iTunes number 1 spot on the very first day of release, the podcast has just grown and grown; the podcast now airs at least twice a week and was voted in the Top 20 Listeners Choice two years running.
Throughout 2022, Luisa and Anna took their podcast on a nationwide tour, selling out venues from London to Glasgow, Nottingham, Manchester, Hertfordshire, Leeds, Bristol, Dublin, Brighton, Cardiff, Birmingham and Southampton.
Luisa Zissman is selective with the brands she works with on her social media, but over the years she has partnered with big names such as Protein World, Iconic makeup, Style Cheat and DASH Water.
Luisa rose to fame in 2013 when she became the runner-up on BBC’s The Apprentice. At the time, she was running three businesses with a turnover of around £3 million, she had a large office, a warehouse and a shop in St Albans with 40 staff working for her.
After narrowly missing out on Lord Sugar’s £250,000 investment, she did a round of fundraising with investment platform Angels Den and secured the same amount for her business ‘Bakers Toolkit’, and add-on to her other existing businesses including Dixie’s Cupcakery and The Baker Shop. She also released a baking book, Wicked Cupcakes in 2014.
Following on from her popular turn on The Apprentice, Luisa was asked to appear in the thirteenth series of Celebrity Big Brother. The public loved her honest approach and she finished in 4th place. Following the show, she joined the presenting team as the roving reporter and appeared on Celebrity Big Brother’s Bit on the Side (2013-2018), alongside interviewing housemates and fronting the programme’s online content. In 2014 she received an award from the National Reality TV Awards for Best Personality of the Year.
Since her turn on television, Luisa has regular appeared on panel and news shows including The Wright Stuff (2014), Britain’s Got More Talent (2015-2016), Loose Women (2017), Good Morning Britain (2018), This Morning (2014-2020) and Pointless Celebrities (2018).
Over the years, Luisa has combined her expertise in journalism with her authentic and upfront opinions. She has written regular weekly columns and articles for a number of publications including Fabulous magazine, The Metro, The Sun, The Daily Star, Closer magazine, The Wallstreet Journal and The Huffington Post. She has also hosted many events including the British Young Business Awards and the National Reality TV Awards.
She now runs her own blog where she documents both her private and celebrity life, as well as recipes, home styling and gardening advice, holiday advice, travel tips and newborn information.
As a keen equestrian, Luisa decided she wanted to try training her own racehorse. After a short period of time, she competed in the prestigious Magnolia Cup at Glorious Goodwood Races, finishing a respectable 4th out of 12 alongside celebrities including Vogue Williams and Victoria Pendleton, raising nearly £25,000 for the charity Wellbeing of Women.
Since then, she has worked with Racing Breaks, presenting at Ascot Racehorse during Royal Ascot Week and World Horse Racing, presenting at Paris De Grand Prix at Paris Longchamp racecourse and Royal Ascot.
Luisa also does extensive charity work, mainly with Outreach Moldova, which is an Irish-run charity supporting an all-girls orphanage in Moldova. She visits the country on a regular basis and is actively involved with them, hosting their yearly black-tie ball, annual charity fundraiser lunch and co-hosting their yearly dinner. She is also an ambassador for Shooting Stars Chase children’s hospice, joined the executive board for the charity Laniado UK and has been on the fundraising board for Rays of Sunshine.
– Women in Business
– Reality TV
– Horse Racing
– Charity Work