Jon Burkhart was an early player in the world of online blogging; his Urgent Genius blog was one of the first in the world to track how brands were telling stories and promoting on Twitter back in 2009 when social media was still very much in its infancy.
Jon aims to spread his inspirational business message far and wide, and has been involved in a number of books to that end. His most famous book is Newsjacking: The Urgent Genius of Real-Time Advertising (2013) which explores the essential inspirational and strategic tips for devising creative advertising in real time, using famous examples such as Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT. This was followed up with a contribution to Hacker, Maker, Teacher, Thief (2015), a collection of essays from over 35 leading creative directors and business owners, and Fast Forward Files (2018, 2020), a collection of essays, articles and expert overviews on future issues such as leadership, genetics and health.
JON BURKHART – DYNAMIC DIFFERENCE FRAMEWORK
How often do brands truly spark your curiosity or fill you with wonder? Award-winning keynote speaker and marketing consultant Jon Burkhart thinks his Dynamic Difference framework can help you uncover what stories spark the curiosity of your brand’s ideal customer. He’ll explore some dangerous ideas, smash some status quos; make some real-time discoveries all in the name of proving that brands that ENERGISE are the ones that survive and thrive.
Jon will come armed with stand-out examples from the countries he’s worked in and you’ll decide which brand stood out and won more customers. Together, you’ll embrace the brands that value their customers in a unique way. These are the ones that win bigger and grow faster.
Jon Burkhart will answer:
– What unique value does your company offer your customer and how do you find or create this?
– What’s at the very core of why your company exists? Are you telling stories in ways that energise customers and make them feel compelled to share this excitement with others?
– What does your company do to solve customers’ problems in a unique way? Are they acting like a dynamically different challenger brand? Is the competition scared of them in any way?
JON BURKHART SPEAKING TOPICS
– Content Strategy
– Coronavirus Recovery
– Lateral Thinking
– LEGO Serious Play
– Real-Time Content
– Social Media
JON BURKHART KEYNOTE SPEECHES
Jon Burkhart on: Constant Curiosity Guide to Content Strategy
How do you use content to build a profitable business? How do you make sure it increases both brand awareness and sales? How do you create content that gets and keeps attention in an ever-distracted, screen-scrolling world? How do you make sure your content is super relevant, connecting with the right audience at the right time?
This hands-on session will answer these questions and many more. Attendees will use the power of inquiry to create a content map that helps you outline a battle plan to create loyal fans and grow a business.
Jon Burkhart on: Constant Curiosity Guide to Sparking Joy on the Journey
How can asking better questions help you connect deeper with your customers along every touch point in the sales journey? How can it help you be the answer to your ideal consumer’s problems quicker than anyone else? Could being curious help you tell better stories and stand out in your current and future customers’ minds for longer? Employing his unique brand of ‘firecracker curiosity’, Jon will tackle these questions head-on. Drawing on two decades of helping brands and sports teams in over 25 countries, using questions to surprise and disrupt, Jon will prove how uncertainty-fuelled curiosity can lead to deeper customer relationships, quicker loyalty and breakthrough growth.
Jon will address every step of the relationship – from initial contact to die-hard fan – and how being curious is your chief weapon to win big. He’ll show you how you can quickly find common ground and answer customers’ pain points in a seamless manner. He will cover the highs and lows, ups and downs of doing whatever it takes to spark joy and stand out in the minds of customers, as this is the only way to create brand champions who even help you re-ignite lapsed customers.
Jon Burkhart on: Dynamic Difference: Daring Brands to Create Stand-Out Value
What unique value does your company offer your customer and how do you find or create this? What’s at the very core of why your company exists? Are you telling stories in ways that energise customers and make them feel compelled to share this excitement with others? Jon will answer these questions and more as he helps you uncover your brand’s value proposition. You’ll discuss which brand stood out and which won more customers thanks to their positioning and/or radical differentiation. He’ll prove to you that those who truly embrace adding value for their customers in a unique way, are brands that win bigger, grow faster and have more fun.
Jon Burkhart will explain the different types of value propositions and show how radical differentiation can lead to breakthrough growth. He’ll show how all this improves the customer experience along every sales touch point. He’ll explore how to strengthen customer relationships and build loyal fans who feel energised on a regular basis.
Jon Burkhart on: Constant Curiosity: How Asking Firecracker Questions Creates Memorable Moments
According to Jon Burkhart, organisations need to be more curious about asking the right questions. In this humorous and interactive talk, you will learn Jon’s secret to innovative branding and engaging storytelling.
Learn how to create content like a firecracker: provocative, original, playful and surprising. Understand the changing needs of your audience and customers, and learn how to create memorable moments.
Jon also offers clients their own BEERNOTE! – an entertaining yet thought provoking end of conference speech that helps sum up everything that has gone on during the day. Jon will join you for the day and sum up the content from all the speakers during the day in one final speech – leaving delegates departing on a high.
Jon Burkhart Clients
Accenture, Adidas, Bath Rugby, BBC, BMW/Mini, Bristol Sport, Channel 4, Deloitte, eBay, Ernest & Young, FIAT, Google, GSK, Havaianas, Heineken, Johnnie Walker, KitchenAid, LinkedIn, Microsoft, MTV, Nestle, Puma, Red Bull, Sainsburys, Salesforce, Samsung, Santander, Siemens, Uber, Unilever, Whirlpool.
Jon Burkhart has a wide range of experience from being a digital copywriter, author and content creator across 13 years of employment for companies such as Blue Barracuda and Can Communicate, as well as 14 years of speaking and training experience at his own companies.
Jon Burkhart is a confident speaker with a charismatic stage presence. His experience studying public speaking at University means he is well versed in the theoretical and practical side of speaking. He is passionate about helping others create new and surprising marketing plans. He is energetic and humours and makes sure everyone walks away with new knowledge and energy.