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Jasmine Birtles is internationally-recognised financial expert, TV presenter, best-selling author, journalist, columnist and speaker.
Her mission is to demystify money and give practical advice to help people get out of debt and manage their finances by spending less, making more and investing for a secure future.
As a respected independent financial voice, Jasmine Birtles has supported a wide range of organisations in promoting their financial and consumer services. Her collaborations have included campaigns with Air Miles, Carphone Warehouse, Cornhill Insurance, the Foreign Office, Gumtree, Lloyds TSB, Love Food Hate Waste, Olay, the Post Office, Railcard, and the Royal Bank of Scotland.
She has also worked with several leading price comparison platforms. In addition, Jasmine co-hosted a bespoke internal business programme for HSBC, showcasing her ability to communicate financial insights across corporate audiences.
Jasmine is full of practical tips on how to save money, earn extra income, and spend wisely. What sets her apart is her background in stand-up comedy and comedy writing — a rare combination that allows her to deliver financial advice in a way that’s engaging, entertaining, and accessible.
Blending sharp financial know-how with humour, Jasmine has a talent for turning what can often be a daunting topic into something relatable, clear, and even enjoyable.
Jasmine Birtles won a scholarship to study English at Christ’s College, Cambridge. During her time at Cambridge, she was an active member of the Footlights and the Cambridge University Light Entertainment Society, honing her performance skills.
After university, she briefly pursued acting, touring with the production “Don’t Dress for Dinner,” and later ventured into stand-up comedy, even running her own comedy club, The Giggling Elk.​
Her natural flair for engaging audiences carried through as she transitioned into financial journalism and consumer advocacy, becoming a familiar face and trusted voice on personal finance.

Jasmine has collaborated with a broad range of well-known brands and institutions to support financial education and consumer campaigns. She has acted as a financial spokesperson for organisations including Lloyds TSB, Gumtree, Olay, the Post Office, Love Food Hate Waste, Royal Bank of Scotland, Air Miles, Cornhill Insurance, and Railcard, as well as for several price comparison websites.
She also co-presented a tailored business programme for HSBC and has worked with government departments such as the Foreign Office. Her trusted voice and ability to connect with audiences make her an ideal partner for campaigns promoting financial literacy, consumer confidence, and smart money habits.
Jasmine has presented and appeared on numerous television and radio programmes including The Insider on Channel 4, This Morning, Good Morning Britain, BBC News, Channel 5 News, and The Wright Stuff. On radio, she’s been a regular contributor to BBC Radio 2, Radio 4 (You and Yours), Radio 5 Live and LBC, offering practical financial insights to listeners across the country.
She is also the founder of the popular personal finance website MoneyMagpie.com, which offers accessible advice on saving, investing, and making extra income.
An accomplished author, Jasmine has written nearly 40 books covering topics from financial literacy to side hustles, lifestyle, and humour.
Her best-known titles include:
– Beat the Banks!
– A Girl’s Best Friend is Her Money
– The Money Magpie
– A Bit on the Side: 500 Ways to Boost Your Income.
Jasmine also contributes regularly to publications such as Reader’s Digest, Closer, and Prima, and has written extensively for major newspapers including The Independent, The Daily Mail, and The Telegraph.

Jasmine brings a fresh, relatable voice to the world of personal and business finance. Her speaking engagements span a wide range of topics — from everyday money management to emerging trends in financial technology, including AI and blockchain.
She has delivered keynote sessions for leading organisations such as Hewlett Packard, O2, and Sainsbury’s, earning praise for her ability to connect with audiences across industries. What truly sets Jasmine apart is her engaging style: blending solid financial insight with humour and clarity, she transforms complex ideas into accessible, memorable experiences. With her trademark wit and deep expertise, she continues to be a go-to speaker for events seeking to inform, inspire and entertain.
Jasmine’s keynote speeches can be tailored to suit individual audiences and the client’s aims. Popular topics include:
– Personal Finance Management
– Setting Up and Running a Small Business
– Investing
– Women in Business
– Insider Secrets
– How Companies can help Vulnerable Customers
– How to be rich without really trying
– FinTech: Robo-advisors, peer-to-peer, cryptocurrencies and more
– Blockchain and Cryptocurrencies
– Insider Secrets: Everything you need to know about being a successful entrepreneur
Both your visual and verbal presentation went down well and we have all enjoyed working with you. you certainly are a true professional.
BT Worldwide
It was great to have you as our presenter. I think you caught the mood of the event just right.
Sainsburys
Jasmine Birtles was the keynote speaker at the Business South Annual Conference in May. The audience was a mix of public and private sector attendees from across Hampshire, Sussex & Dorset. Working with Jasmine to deliver the keynote was effortless. She was incredibly enthusiastic about our business and event, arriving earlier and staying later to really get involved. We corresponded in advanced to discuss the speaker brief and our expectations and she was very well received by the audience on the day.
Sally Lynskey Thompson, CEO Business South
A massive thank you on behalf of the entire team at Blend Network and from myself. You did an absolutely great job and everyone I spoke to was so complimentary of you and of the speech you gave. Real value was gained.
Roxana Mohammadian-Molina, Innovative Finance
Jasmine Birtles has been an integral part of bringing financial wellness education to the employees of NBCUniversal UK. Her advice on budgeting, savings and investing has been well received by employees. Thanks to Jasmine and her ability to simplify complex financial subjects, our employees now understand subjects such as compounding interest as it relates to investments vs debt. We really appreciate the financial expertise and instant connectivity she brings to every engagement. I look forward to arranging even more financial advising sessions by Jasmine.
Martel Nevill, Global HRÂ
Jasmine Birtles was a great host at one of our most important and high profile events earlier this year. She was very easy to work with, responsive and flexible. Amazing delivery and great execution of the brief in a very short notice. She would be an asset to any corporate event.
Thiago Kiwi, Headspring from the FT and IE Business School