Marketing Tech Savvy…
Previously, as the Head of The LEGO Group’s Emerging Platforms & Partnerships team, the Digital Consumer Engagement division, James pursued new technologies, platforms, and partners to build digital consumer engagement with LEGO customers, shoppers and consumers on a global basis.
James is an experienced marketer and communications professional with over 10 years of experience. He previously was the Head of Social Media for LEGO’s social network for Kids, LEGO Life – which launched globally in 2017 and has since grown to over 2m active users regularly posting their content to the world’s first global and safe social network for kids.
As well as devising and developing social features such as LEGO Life’s emoji keyboard, custom characters, and moderation systems, James oversaw the launch of LEGO’s global partnership with GIPHY leading the LEGO channel to accrue over 1 Billion GIF views in its first year.
Prior to joining LEGO, James worked for a number of the world’s leading marketing, advertising and public relations firms including Edelman and Ogilvy leading digital marketing, mobile and social campaigns both in EMEA and globally as well as new business efforts for clients such as Diageo, Unilever, Bose, PayPal, HP and Adobe.
Outside of work, James is an advisor to the Church of England’s digital board and is also the host of the show “Signal” for The MediaNet which explores on a monthly basis the intersection between faith, media, and technology.
James is in demand as a keynote speaker for technology events and private client events and speaks on subjects such as –
- Voice Services and AI (The Voice Revolution) – How voice technologies will change the way consumers interact
- The Future of Work – The changing nature of work in a multi-generational workplace
- How technology is changing the way we connect face to face