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James “JP” Poulter is a leading AI strategist, keynote speaker, and founder of ThreePoint Labs, an AI transformation consultancy helping organisations navigate the shift to intelligent working with clarity, ethics and purpose.
Former CEO of Vixen Labs – a voice AI company he founded and sold to House 337 in 2023 – and previously Head of Emerging Platforms at The LEGO Group, JP brings rare depth across both start-up and enterprise scale. He has advised organisations including Amazon, Verizon, Bosch and Universal Music, delivered more than 250 keynotes worldwide, and is a committed advocate for ethical AI implementation, serving on the board of Christian Aid.
James is a popular speaker on technology and innovation. From the future of work and emerging technologies to creating innovation culture within organisations and how they can adapt to new ways of working – especially since the COVID-19 pandemic.
In March 2025, James delivered his first TEDx talk for TedX Tamworth, entitled Double Edged – Learning to Live With AI; in the walk, he unpacked the consequences of the coming AI age for each of us to ensure our communities thrive and survive.
JP’s entrepreneurial journey began with Vixen Labs, a pioneering voice AI and conversational design agency he founded and grew into a market leader. Following a successful exit to House 337 in 2023, he continues as Head of AI Innovation, bringing his startup insights and innovation methodologies to a broader range of organizations facing the challenges and opportunities of digital transformation.
Before launching Vixen Labs, JP spent nearly a decade at The LEGO Group, where he served as Head of Emerging Platforms and Senior Manager of Global Social Media for LEGO Life. During his tenure, he helped one of the world’s most innovative companies navigate the rapidly evolving digital landscape, developing strategies for emerging technologies while maintaining the brand’s core values of creativity and play. Today, JP serves as Board Member at Christian Aid, Board Advisor for Christian Vision, and Board Director of charity tech startup Raiser—bringing both technical acumen and theological depth to conversations about AI’s role in faith and society.
He’s a recognised thought leader in the intersection of technology and ethics, contributing regularly to industry publications and speaking at major conferences worldwide. JP delivers keynotes, workshops, and masterclasses on AI strategy, innovation culture, and digital transformation.
His speaking engagements have included Forbes conferences, CES in Las Vegas, and the Carey Nieuwhof Leadership Podcast, as well as specialized events for sectors ranging from banking to education to nonprofit leadership.
See James latest talk titled: Double Edged – Learning to live with AI at TEDxTamworth
His book AI @ Work: How to Build a Full Stack Organization launches in September 2026. The book introduces his “AI Nervous System” framework—a practical approach to implementing AI that balances technological capability with human values, ethical considerations, and organizational culture. The framework has already been adopted by organisations across multiple sectors seeking to navigate AI transformation thoughtfully and effectively.
James’ work in the industry has been well received and highly commended. In 2011 he received the Young Communicator of the Year award from the PRCA and then the Best Newcomer award at the Christian New Media Awards 2012. He has also been shortlisted for the 2010 Outstanding Contribution Award from the Recommendation Online Awards and the 2011 Mark Hanson Award.
James Poulter is an experienced speaker on innovation. From the future of work and emerging technologies, through to creating innovation cultures within organisations, and how they can adapt and find new ways of working, especially since the recent pandemic.
Key Themes
– Individual Transformation – Evolving skills and career paths
– Human-AI Collaboration – Redesigning roles for partnership
– Organisational Structures – New models for AI-powered teams
– Skills & Learning – Upskilling for the AI era
“CTL – ALT- DEL”: Unlock breakthrough innovation with a proven framework born from James’s unique experience at LEGO and Amazon Alexa. This keynote reveals how to systematically identify what you can control, listen to organisational signals, explore alternatives, think diagonally across functions, and courageously delete what no longer serves you. Learn the art of strategic unlearning—breaking free from legacy processes and mental models that hold organizations back. Perfect for teams facing disruption, transformation initiatives, or those seeking to build a culture of continuous innovation. Discover how the world’s most innovative companies reset, refocus, and reinvent.
Ctrl: Gaining Control
– Developing active listening skills across all levels of the organisation
– Implementing feedback loops to capture insights from employees and customers
– Creating a system for idea capture and evaluation
– Establishing innovation metrics and KPIs to track progress
Alt: Creating Alternatives
– Techniques for breaking out of conventional thinking patterns
– Cross-pollination of ideas from different industries and disciplines
– Scenario planning and future-casting exercises
– Embracing diversity and inclusion as catalysts for innovative thinking
Delete: Unlearning and Renewal
– Identifying and challenging outdated assumptions and processes
– Techniques for overcoming resistance to change
– Creating a ‘fail fast, learn quickly’ culture
– Implementing systems for continuous learning and adaptation

Leading AI: The AI Nervous System: Transform your organisation into an AI-powered enterprise with this comprehensive framework. Drawing from James’s experience leading innovation at LEGO and building AI startups, this keynote reveals how to build AI capabilities across four interconnected systems—just like the human nervous system coordinates complex functions. Learn how to create organizational intelligence that scales, adapts, and drives competitive advantage. Perfect for leadership teams ready to move beyond AI experiments and build sustainable, enterprise-wide AI capabilities.
Key Themes
– Building a Better Brain – Clone your organisational information
– Ready for AI – Scale your work with AI tools
– AI Ethics: The Gut -Cultivate human-AI interactions
– Hands & Feet Govern AI use cases at scale
Wrestling with AI Ethics: Navigate the complex ethical landscape of AI with confidence. This thought-provoking keynote addresses the critical questions every organization faces as AI becomes ubiquitous. From environmental sustainability and carbon footprints to the profound implications of digital twinning and deepfakes, James guides audiences through the ethical dilemmas that will define the next decade. Learn how to build ethical frameworks that protect your organization while enabling innovation. Essential for any organization deploying AI at scale, this session provides practical tools for making ethical decisions in an uncertain future.
Key Themes
– AI Sustainability – Environmental impact considerations
– Digital Twinning -Ethical implications of AI replicas
– Deepfakes – Handling synthetic media
– AI Legacies -Long-term societal impact
James regularly produces his own AI Forecast Bite Size Videos usually on a weekly basis. With trends, and weekly news from the technology sector – more can be found on James’ YouTube Channel.
Talking Shop, Making Voice Work was produced by Europe’s leading voice agency Vixen Labs and hosted by CEO James Poulter. Join for a deep dive into how consumers are using Voice daily to connect with businesses, and more key insights from our Voice Consumer Index 2021 report to understand how to use Voice as part of your marketing plan.
It was a great day and the feedback for James was absolutely amazing… It was great to have him in Belfast.
BMM Belfast
The feedback has been excellent! James did a fantastic job and everyone seemed to really enjoy the session. There was quite a few questions that came in at the end during the Q&A which means that the audience was very engaged.
Dell
It was a fabulous event with lots of great content. Our members really enjoyed the interactive element.
London Business Forum
One of the few people I’ve met that have the real ability to read people and situations well, and act on that knowledge in ways that lead to real interpersonal effectiveness. In the fast-paced and dynamic digital environment, there are some situations where entrepreneurs often find themselves struggling to steer safely out of a conversational jam – James definitely does not have that problem, he loves sharing his experience to help others build their business or community.
TeComm & Lebero Events
JP is full of energy, ideas and passion for technology. He is a very strong networker and collaborator who is always looking to support new projects and initiatives and is focussed on ensuring he has a strong knowledge and expertise on whatever the ‘next big thing’ around the corner is. He also has a fantastic network and is a valued sparring partner on many topics – from Voice to Blockchain via GIFs and Emojis. It has been great working with him at LEGO Group.
Lego
JP is the ultimate collaborator. He empowers his teammates and shares his knowledge of digital trends and technologies at every opportunity. He is the first person to volunteer for a hackathon and is an exceptional facilitator of strategic partnerships. JP was a key member to the development of LEGO’s social app LEGO Life (launched #1 in Kids category) and the driving force behind the LEGO emoji language (featured on Jimmy Fallon).
Mixed Reality, Microsoft
In this new age of digital marketing and PR, there are few people in the UK that absolutely ‘get it’. Those that do have been busy proving just how valuable this new way of doing things is to business and James is one of those people. Knows his stuff, explains it in an easy to understand way and keeps his eye on future trends and how it all fits together.
Business & Mindset Mentor
I thought that James’ talk was intuitional, intentional and intelligent. His delivery style was very much the zeitgeist of our times. It inspired a vast amount of ideas.
Syniad 2019, Cardiff University