Known as the iron Cowboy because of the hat he wears running races so his kids can see him coming at distance, James Lawrence is an ultra endurance athlete who has pushed himself beyond what many doctors believed was physiologically possible.
In doing so he has redefined both mental and physical endurance limits.
From a high school wrestler to a decade in the finance industry whereupon the 2008 crash saw him loose everything.
His athletic career began with a struggle to complete a 4 mile fun run. That shock still inspires him today.
Now, James is one of the most dynamic, inspiring, larger than life keynote speakers in the world, having shared his story in over 50 countries, whilst reaching millions of people.
He continues to redefine the possible in his own life and inspiring audiences they can do the same.
Contact Great British Speakers today to book ultra athlete, inspirational and motivational speaker James Lawrence – aka ‘The Iron Cowboy’ for your next event.
So lets start with an Ironman competition. 2.4 mile swim, 112 mile bike ride then 26.2 mile run. In 2012 James did 30 of those in one year putting himself in the Guinness Book of World Records.
In 2015 he went further, completing a 50-50-50. That means 50 Ironman triathlons, in 50 consecutive days in 50 different US states, all while raising money to combat childhood obesity. His feat became the subject of an acclaimed Amazon documentary.
But that wasn’t enough.
In 2021 he did the unimaginable. He did the Conquer 100. 100 Ironman distance triathlons in 100 consecutive days. That’s 140.6 miles per day, every day for 14 straight weeks – 14,060 mile in total.
Just for some light relief, James filled in his time between summiting Mount Kilimanjaro on a bicycle, completed the Fiji Eco Challenge, The Race Across America, the Norseman World Championship and a 235 mile race across Greece.
While James is an astonishing athlete, sport is not really what he talks about. He is a master of mindset, focus and of managing self-doubt. This is what he teaches.
James talks about the incredible power of hope and teamwork. He speaks about accountability, both to yourself and to your team. He shows his audience how to remove excuses from their lives in order to unlock more ability.
Whether speaking to a room full of C suite leaders, an international sales team, a finely tuned ,military group, or any one of countless professional sports teams, James expertise is in teaching people to change how they think in order to remove self imposed limits.
You’ve been told your entire life what is and isn’t possible. To achieve greatness, you must redefine boudaries and set your sights higher
You can’t reach greatness overnight. Short term wins and reaching milestones are key to reaching higher.
The key to long term success is to do the small things right over a long period of time.
Our minds will tell us we can’t, far before we actually reach our true limitations.
Uncharted waters can be a scary place. To reach new heights you must be able to push through fear and doubts.
James inspired our whole team with his message about the resiliency of the human spirit and the power our decisions can have over our circumstances
James blew our expectations away. We knew his story was amazing, but we weren’t expecting such a polished, professional and profound hour
In all my years as a TEDx organiser I haven’t seen many people on stage with more power and passion, and at the same time have such a down to earth view on life. My mind was blown
From start to finish, our P&G experience with James was phenomenal. He absolutely electrified our audience.
Proctor & Gamble
The talk was crafted expertly (and I’ve seen many talks over the years!), it was informative, inspiring and touching. James credibility with his accomplishments and passion definitely set him apart from other speakers we’ve had in the past!