he programme, which aired on Channel 4, followed Conor as he left his home in London and embarked on a round-the-world trading adventure travelling over four continents in just five months. To accompany the show, Conor wrote, Around the World in 80 Trades – The Adventure Capitalist.

Inspired by his travels, Conor founded the Unfair Trade project, which aims to find suitable trading solutions for the poorest of countries.Conor has often appeared as a guest speaker on BBC Radio Four and has given talks at many literature festivals. He also presents an enterprise and innovation skills seminar at the National Enterprise Academy.