The Future Laboratory is a UK consultancy specialising in analysing new and emerging trends and lifestyle markets most likely to have an impact on how we live, eat, shop and think. Projects he has worked on include directing Futurescape, a series of short films about the future for Channel Four television.
Chris has a monthly column in UK luxury industry bible, The Luxury Briefing. He is a regular writer on style and design for British and international publications and was contributing style editor at British Esquire. Chris has also worked as a freelance creative director on strategic planning for fashion brands.
Born in the UK, he trained as a theatre director and designer at Goldsmiths’ College, London. He has also worked in the UK and Spain as a Director in Residence at the Palau de la Musica, Valencia.
Subsequent career changes saw him work as UK communications director for surfwear brand Quiksilver, and as a lecturer in visual communication at the London Institute. He is a regular speaker and consultant for the British Council, projects include setting up magazines in India and Estonia and overviewing the growth of the creative industries in Scandinavia.
He also served on the advisory panel for the British Council’s Creative Industries Unit. He also sits on Heimtextil’s Trend Table, one of the world’s principal panels for forecasting key trends in the global textile industry.
Chris also presented Channel Four’s trends and technology show, ‘Home of the Future’ which was aired in Spring 2012.
Chris Sanderson | Co-Founder, The Future Laboratory
The Company was established in November 2001 and is recognised for its innovative approach to forecasting, using ethnographic research tools and a creative, qualitative outlook to help programmers, brands retailers, designers and marketing departments gain better insights into market directions and future products. It also offers lifestyle analysis, brand development and consumer network building.
The company aims to provide inspirational, thought-provoking presentations which will ignite, invigorate and provoke debate; these are supported by documentation and additional material which are designed to have more general usage.
Chris Sanderson | Viewpoint
An award-winning, internationally renowned bi-annual trends, ideas, brands, and consumer forecasting journal, Viewpoint magazine is one of a number of publications, reports and Trend Briefing seminars edited or produced by the Future Laboratory team and its 2,500-strong network of global creatives, academics, designers, architects, marketers, and fashion, lifestyle and interiors analysts.
Chris Sanderson | TV
Home of the Future Presenter Channel 4 Futurescape Channel 4 Richard & Judy Channel 4 GMTV – Lorraine Kelly ITV
Chris Sanderson | Press and Styling Credits
- Viewpoint Magazine
- Fashion Weekly
- Esquire – Style Editor
- GQ Magazine
- GQ Active
- The Guardian
- The Independent on Saturday & Sunday
- Observer Life
- Tank
- FHM
Chris Sanderson | Presentations
- LS:N Global Trend Briefings
- Rezidor Group
- Pentland
- Jaguar Land Rover
- Royal Sun Alliance
- Veuve Clicquot
- The Gucci Group Biennial Conference
- Omnicom Global HUB Conference
- European Travel Commission Annual Conference
- Heimtextil
- City of Melbourne
Chris Sanderson | Clients
BMW, Cadillac, Condé Nast Media, Microsoft, Unilever, British Gas, Marks & Spencer, HSBC, Zurich, American Express, Louis Vuitton, Design Hotels, Innocent, Boots, Chanel, The Body Shop, Estée Lauder, Selfridges, Woolworths South Africa, The Ministry for Tourism, Australia,
