Angeline Francis Khoo is the founder and chief executive of Rosie On Fire, a luxury kimono brand that blends high-end fashion with social impact.
Rosie On Fire is a purpose-driven fashion company that puts into practice Angeline’s combined passion for business, social impact and fashion retail. Inspired by the challenges faced by her autistic siblings in finding work, Angeline founded Rosie On Fire in 2013 to both fill a gap in the market in creating easy, glamorous pieces for women, and stable, meaningful job opportunities for marginalised people often excluded from the workforce.
Angeline is passionate about hiring talented people from disadvantaged backgrounds, especially women at risk of exploitation and young people from low-income families. When running her business, Angeline takes a holistic approach to professional development and actively encourages her team members all commit half a day a month to volunteer at places meaningful to them, which have included orphanages and refugee centres.
Six years since launching, the company has made a name for itself through designing high-end kimonos that are sexy, flirty and flattering for all figures. It has grown into a global luxury fashion and lifestyle brand with offices in London, UK; Victoria, Canada; and Kuala Lumpur, Malaysia.
Angeline got her start in business at an early age. Between school terms, Angeline gained experience within different departments of her family’s businesses, including Laura Ashley in the UK and Metrojaya department stores in Malaysia. Growing up in a business family, she also had the opportunity to get to grips with the finer details of retail around the dinner table and contributed her own perspective to the running of the family business, Malayan United Industries (MUI), and its subsidiaries.
Prior to founding Rosie On Fire, Angeline also held roles at geopolitical consultancy Oxford Analytica and non-profit event organiser The Veritas Forum.
Angeline Francis Khoo moved to London in 2001 to pursue a career in law studying at the University of Buckingham. Before attaining her LPC, Angeline completed her Master’s in Social Science and Social Anthropology from the University of Oxford in 2009. During her time at Oxford, she was a student mentor, supporting disabled students studying at both the University of Oxford and Oxford Brookes.