Business Speaker Russell Beck’s latest book, The World of Work to 2030: A Practical Guide to Future-Proofing Your Business and Your Career, has quickly garnered international acclaim.

Endorsed by CEOs across various sectors, it has been described as “ground-breaking” and “a must-read for current and future leaders.”

Learn more about #1 Business Speaker Russell Beck HERE

Background | ‘Navigating Megatrends and Preparing for the Future’

The world is complicated and uncertain. The pace of change is increasing and unrelenting.

We face threats and opportunities like never before. It is all up in the air, it is happening to all of us, and it is all happening at once. Leading is hard at the best of times, but today’s leaders have to navigate an increasingly complex maze of critical issues:

Leadership in times of uncertainty and change: How do you ignite and maintain a clear vision whilst inspiring confidence, motivation and engagement across the organisation?

Lack of focus: In a world full of distractions, maintaining strategic focus is more challenging and yet more crucial than ever. How do you ensure you stay on track?

Talent attraction and retention: The reality of full employment means the battle for any talent is fiercer than ever. How do you not only attract the best but retain them?

Future-proofing the workforce: As the skills required for tomorrow’s success evolve, how do you identify and develop the skills you need, and how do you hire them?

Hybrid working: How do you square employee’s demands for flexibility with the desire for collaboration, productivity and learning?

Innovation and creativity: How do you foster an environment where your people feel they truly belong and so unlock the benefits of cognitive diversity?

Failing to address these issues can lead to a spiral of decline, a disengaged workforce, missed opportunities, and a softening of your competitive edge. The stakes are high, but the cost of inaction is higher. In a landscape marked by rapid change and fierce competition, standing still is not an option. The future waits for no one.

If this sounds familiar, you are not alone. Giving grounded, practical and relevant advice, Russell’s views are regularly sought by The Financial Times, IBEC, radio shows and The Institute of Leadership.

Russell Beck can help you not only be future-ready but future-proof.

Russell Beck | The Background to ‘The World of Work to 2030’

The World of Work to 2030 offers a comprehensive guide to understanding the megatrends reshaping our world and provides actionable strategies for individuals and businesses to future-proof themselves. In today’s complex work environment, two alarming headlines dominate the discussion: the financial reality that many cannot afford to retire, and the disruptive impact of robots and AI on job security.

Russell explores how these seemingly contradictory issues can coexist and how they will shape the future of work.

According to Russell, maintaining success has never been more daunting, with new competitors emerging overnight and disrupting established markets. His book delves into this, analysing the contemporary business landscape, including globalisation, technological advancements, talent shortages, shifting consumer preferences, and political instability.

In the context of work, consider two headlines that we face on a regular basis. Firstly, that the financial reality is few of us can afford to retire and, secondly, that robots and AI are destroying the very jobs we need to make a living.

How are these two realities compatible?

At the same time, the business landscape is full of hazards, with globalization, technology, talent shortages, changing consumer choices and politics all making it harder to create and maintain success. Competitors seemingly arrive from nowhere overnight, challenging and upending our markets.

It is all up in the air, it is all happening at once and it is happening to all of us. From any perspective – personal or corporate – shouldn’t we seek to understand what is happening and prepare ourselves for what is coming next?

The World of Work to 2030 is a practical book that addresses these challenges. With a timeline to enable immediate action to be taken, and backed by extensive research, it is aimed at anyone who wants to know how to navigate the commercial and personal uncertainty of the future.

The book considers the megatrends playing out in the world today and then through a series of lenses it explains how businesses and individuals can future-proof themselves. Illustrated through a broad range of case studies applied to markets around the world, this is a smart examination of the future of work and how to overcome its challenges.

Russell Beck | ‘The World of Work to 2030’ A Practical Work and Career Guide for All

Understanding and preparing for these changes is crucial, whether viewed from a personal or corporate perspective. The World of Work to 2030 is a practical resource, offering a timeline for immediate action backed by extensive research. It is designed for anyone looking to navigate the uncertainties of the future with confidence.

Russell Beck examines current megatrends through various lenses, explaining how businesses and individuals can adapt and thrive. It is enriched with a wide array of case studies from global markets, providing smart, actionable insights into the future of work and strategies to overcome its challenges.

In a world where everything seems up in the air and happening all at once, Russell’s practical guide is essential for those seeking to stay ahead and future-proof their careers and businesses.

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What HR Leaders say about Russell’s theme of ‘Navigating Megatrends and Preparing for the Future’

Russell has surpassed his aim to provide a grounded, relevant and practical book on the most significant topic for the greatest number globally. His insights, personified along with empirical evidence, both informs and inspires the reader to face the future by taking action. Russell casts his own leadership shadow by lighting the way for all business professionals who need to confront the changing workplace landscape. The book is a joy to read in its style, insight and inspiration.

Danny McCoy, CEO, Irish Business and Employers Confederation

Compelling and thought-provoking, in a world of AI it gives us reassurance that we humans remain pivotal.

Chief Commercial Officer, Buckinghamshire Healthcare NHS Trust

Russell has a savant-like ability to spot the patterns ahead of rest of us. His insight into the way the world is changing is both frightening and explosive, but also an essential read for anyone who wants to shape their future.

Stewart Angus, Regional Chief Executive Officer Europe, dnata Airport Operations

Russell is able to shed new light on the future of work, in his own personal, witty and humble manner. A much-needed and highly inspiring perspective.

David Plink, CEO, Top Employers Institute

This is a book that covers so much ground – effortlessly. Everything you need to know about the world of work in 2030, and, more importantly, how you (and your business) can respond positively to the challenges and opportunities outlined.

Mark Hallas, CEO, Crimestoppers

The World of Work to 2030, wow what a thought provoking and inspiring read. Written in a way that pragmatically sets out the current world as it is now and then opens your mind, heart and soul to the future. Not just for business people of all specialisms, but for anyone invested in themselves and their future. Read this book, it will open your mind to the possibilities available and the potential impact you can make, now and into the future.

Michelle Reid, Director of Performance, Culture and Delivery IOM

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Russell Beck | An Exceptional Business Keynote Speaker

In addition to his impactful writing, Russell Beck is an exceptional business speaker who can bring his insights directly to your organisation. His impactful keynote talks are vital for anyone looking to navigate the complexities of the modern business environment. By addressing the significant megatrends and challenges facing today’s workforce, Russell provides readers with the tools and strategies needed to stay ahead of the curve. His extensive research, practical advice, and real-world case studies make this book an indispensable guide for leaders and individuals alike.

Russell is trusted by the following blue chip organisations:

Astra Zeneca, BT, Cambridge University Press and Assessments, Carlisle Support Services, Catalent, Charity Retail Association, Chartered Accountant’s Ireland, CIMA, Crimestoppers, dnata, Institute of Leadership, Irish Business and Employers Confederation, The NHS, Top Employers Institute, Railpen, Safelives, Top Employers Institute, Vistage, and Vodafone.

Discover more about Russell Beck, Business Speaker, Keynote Talks HERE

To hire Russell Beck for your business event, contact the team today at bookings@greatbritishtalent.com or call  +44 1753 439 289

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