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Zannah Ryabchuk is a sought-after keynote speaker, CEO of Breakthrough Global, and a 2023 winner of the 35 Women in Leadership Under 35 award.
She is known for energising business audiences with interactive talks on culture, transformation, and navigating uncertainty in a VUCA world, blending personal stories with simple, powerful ideas that are practical and actionable.
Zannah has worked with global organisations including Commercial Metals Company, Coty, Ferrero, JDE Peet’s, Kellanova, and Ricoh. She is the host of the 3 Lessons From Breakthrough Leaders podcast and co-authored Energy-Driven Transformation: A CEO’s Guide to Momentum, Impact, and Growth, due out in September 2026.
Based in London, Zannah works internationally and brings a passion for health and wellbeing, history, relationships, nature, and feminism into her perspective on culture, leadership, and human performance.
Zannah Ryabchuk’s work focusses on how organisations unlock growth by shifting the cultural habits that shape everyday decisions, priorities, and performance. Through a unique lens on energy, engagement, and senior leadership alignment, Zannah helps audiences to see what drains momentum, what builds collective ownership, and what creates the conditions for teams to move with clarity and purpose.
Over the last 13 years at Breakthrough Global, Zannah has held multiple roles, including as Managing Director and now Chief Executive Officer. She leads the organisation, helping to transform business performance through culture, growth, and leadership.
Prior to working for Breakthrough, she worked in online marketing and communications roles for leading fashion and beauty brands including Estee Lauder and Tom Ford. She also held operational roles in trade and research institutions and holds a Master’s in Chinese and African International Relations.
Zannah is the host of Breakthrough Global’s 3 Lessons From Breakthrough Leaders podcast. She meets with some of the world’s foremost leaders and creative talents distilling their knowledge and experience into three lessons.

When you book Zannah as your keynote speaker, you unlock a wealth of knowledge and insights that can propel your organisation to new heights. Drawing from her extensive experience, Zannah delivers captivating keynotes that leave a lasting impact on your audience. She challenges limitations, unlocks hidden potential, and empowers individuals and teams to achieve greatness. Her keynotes provide actionable strategies that can be implemented immediately, ensuring tangible results for your organisation.
– Alignment is a Superpower
– Leadership Growth and Urgency in the VUCA World
– Become Masters of Uncertainty in a Radically Changing World
– Unleash Your Energy to Catalyse Growth
– Engagement Scores are a Red Herring – You Want Fulfilled People
– Mindsets to Achieve Growth
– Change Management
– Future of Work
– Growth and Scale
– Innovation
– Mental Resilience
– Peak Performance
– Strategy
– Teamwork and Team Building
– Workplace Culture
– Complacent or Overloaded? How to Identify and Build a High-Performance Organisational Culture
– Culture is Your Greatest Competitive Advantage: What causes seemingly successful companies to fail?
– The Power of the Full On State: Do you manage your energy or does your energy manage you?
– The Overload Crisis: There is an overload epidemic, and it’s making us less, not more, productive. How can we work smarter, not harder?
– The One Thing Holding Women Back: How culture empowers and disempowers women. Why is it that there is still a huge gender disparity at the Executive and Board level? Why is the gender pay gap left unresolved?
– Fix the One Thing Behind Everything: Breakthrough Tools ©.

– Understand and actively shape their organisational culture to unlock team potential.
– Lead with greater intentionality and inspire their teams to embrace a growth mindset.
– Navigate the complexities of business transformation with confidence and vision.
– Foster innovation by viewing change as a driver of new opportunities.
– Implement actionable Breakthrough Tools © that deliver sustained growth and performance.
Commercial Metals Company, Costa Coffee, Coty, Ferrero, JDE Peet’s, Kellanova, Nomad Foods, Ricoh.
The flow and content of the course was fantastic, though it was intense I was never disengaged at any time. The energy that Zannah project is infectious and highly motivating. I am very grateful to have been given the opportunity to attend this course and it will undoubtedly improve my life overall.
Ben Barker, Head of Performance Marketing, CAVUÂ
Zannah’s energy was fantastic. She really put our leadership on a path forward, driving self-awareness and a different mindset.
Tessa Dekker, Global Head of Talent & Leadership Development, Fugro
You were indeed brilliant. The ‘no’ is always a problem I face with fear… probably not as much now! Thank you, Zannah Ryabchuk, you are truly an inspiration.
Emma Barwell, Event Producer
As Lipton Teas & Infusions UK & Ireland look to create a successful & ambitious future, our Trafford Park event in Feb 24, inspired by the brilliant team at Breakthrough was powerful, insightful and energising. I cannot think of a better way to get the whole business into that magical, intentional space! We are all buzzing. Thank you so much Zannah, it was much appreciated by the team!
Liam McNamara, General Manager, UK & Ireland
Attendees have described Zannah as a Duracell bunny of positive energy, an inspirational woman and A star. A very insightful and engaging one. You were Brilliant! Loved your session Zannah! Culture is indeed our biggest competitive advantage #FullOn.
Priscilla Baffour, Head of Diversity & Inclusion