Tracey Follows is listed as one of Forbes Top 50 women futurists and is recognised for her ability to spot trends to prepare for the future.
Through Futuremade, the consultancy she founded, she helps global businesses to develop foresight and be ready for what Her vast client list includes big global brands including Coca-Cola, Tesco, PZ Cussons, Snapchat, Google, Diageo, Sky, Lego, Farfetch, Conde Nast and Virgin.
As a trusted expert in the futurist field, Tracey has appeared on BBC Business Matters, BBC Radio 4, Talk Radio, LBC, TimesRadio, and GBNews. She has been featured in the FT, The Guardian, The Mirror, Daily Express and the Daily Mail. Tracey has also written for The Guardian, the Big Issue, Spiked and has a contributor column in Forbes, a monthly column in Management Today and the Careers column in Compass.
Tracey Follows has a best-selling book called The Future of You: Can Your Identity Survive 21st Century Technology? The explores how emerging technologies such as AI might affect the nature of personal identity and asks important questions around who we are, how many identities we have and how many we want. Exploring how technology will transform our personal freedom in future years, from health passports, bio-hacking and relationships with machines to mind clones, digital voting and virtual legacies beyond the grave.
Following the success of the book, Tracey is now the host of the Apple-endorsed ‘best new show in Tech’, ‘The Future of You’ podcast where she explores issues like AI Agents and Storm Intelligence, The Game of Identity: entertainment meets education, Biometrics: The Rights And The Responsibilities and Generative AI – from Consumer Rights to Human Rights.
Tracey has keynoted at United Nations HQ, Financial Times Global Boardroom, Nobel Visions, Think With Google, and the US State Department, spreading her futurist expertise far and wide.
Tracey Follows has received much recognition for her work and expertise, awarded the Ad Age ‘Woman to Watch‘ in 2017, the Women in Marketing Winner for Outstanding Contribution to Marketing in 2016, and a Certificate in Foresight by University of Houston.
She is also listed by Business Cloud as a Trailblazing Woman in Tech. She is a member of the Association of Professional Futurists, World Futures Studies Federation, and an Associate Fellow of the World Academy of Art & Science. She also sits on the Advisory Board of the Lifeboat Foundation.
Below Tracey on the Mehan Kelly Show talking deep fakes:
Forbes Top 50 Global Female Futurists
Author and Podcaster of ‘THE FUTURE OF YOU’ – shortlisted for best tech podcast in the independent podcast awards 2023
VisitingProfessor of Digital Futures at Staffordshire University
Guest Lecturer of London Business School
Recognised top futurist in UK media
“Tracey is an exceptional futurist adept at enabling businesses to understand and act on the opportunities for growth”
Andrew Geoghegan, Chief Marketing Transformation Officer, PZCussons
“She is able to present a clear vision of the future based around a wide range of economic, demographic, geo-political, sector and company specific considerations”
Ruston Smith, Chair, Tesco Pension Fund, Board of Trustees
“Tracey presented to our Group Leadership Forum of around 100 senior leaders from around the world. The feedback was outstanding”
Malcolm Padley, Director of Corporate Communications, Rentokil-Initial plc
“She delivered a riveting session that spanned a range of macro trends and then helped us root some of that thinking back into our planning work…Recommended.”
Andy Skarzynski, Executive Director Strategy, Business Intelligence, Abri