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HIGH-STAKES LEADERSHIP MENTOR | FOUNDER | AUTHOR OF THE HOW OF HIGH PERFORMANCE TEDX & KEYNOTE SPEAKER
Sally Henderson is the High-Stakes Leadership Mentor senior leaders call when the pressure is relentless, and the next move really matters.
With 25 years of experience working with C-suite executives and executive teams, she brings sharp commercial thinking, deep emotional intelligence and the kind of leadership insight that only comes from lived experience.
Earlier in her career, Sally Henderson built a successful executive search firm specialising in Brand, Design and Innovation leadership, placing C-suite leaders into global organisations.
Then, more than sixteen years ago, she walked away with her newborn son in her arms and put everything into what she had always known mattered most: mentoring senior leaders to master how they lead and how they live.
Sally Henderson created The REAL Method because why you lead gets all the attention, how you lead gets assumed, yet it’s how you lead that’s the difference between success, mediocrity and failure.

High-stakes leadership has shifted since 2020 from acute to chronic, a permanent operating condition, and most leaders are still running on foundations that were never deliberately built for the disruption, uncertainty and relentless change they are now leading through.
The result is leaders who are successful by every measure, but are finding it harder than it should be. Through working with Sally, both the leaders & businesses get faster results, stronger teams and sharper leadership when the βHOWβ gap is closed.
Her clients include NestlΓ©, a nine year preferred partner, Accenture Song, Coca-Cola, M&C Saatchi, NatWest, Omnicom, Reach PLC and WPP. Her lifeβs work can be found in her book The HOW of High Performance and its accompanying podcast.
Sally is a member of WACL, The Marketing Society and a volunteer at The Marketing Academy Fellowship Program. Sally is known as the wingwoman every C-suite needs. Described as “a warm hug and cold shower all at once” and “smart, powerful, fun and takes no prisoners”, Sally brings challenge, clarity and grounded confidence into every high stakes room.
She doesn’t help leaders perform by doing more.
She helps them master how they lead and how they live, when the stakes are high.
When the stakes are high, how you lead is everything. The HOW of High-Performance isnβt about leadership theory. Itβs about mastering how you lead when the stakes are high and the pressure is real. C-suite leaders are expected to perform at their best, yet few ever stop to refine the foundations that make the biggest difference in high-stakes moments. This book fills that gap. Through the REAL Method, youβll rethink your leadership role, overcome emotional blockers, and sustain the energy to lead at your best. No fluff. No recycled advice. Just straight-talking tools to help you lead with clarity, confidence, and impact when it matters most.

TEDx Talk: Why Purpose Alone Is Not Enough (And What To Do About It)
For years we’ve been told that finding our purpose is the secret to success – but what if I told you that is only half the story? Purpose without action isn’t inspiring. It’s agonising!
Myth Busting Leadership Beliefs
Simple yet powerful: Reframing the four most common leadership beliefs so that they are fit for todayβs real world of work.
Master Your HOW: The Key to High Performance
Discover the practical steps to unlocking your unique leadership style and achieving top performance.
Trust Yourself
Trust is the bedrock of all effective relationships; in life, society, business and leadership. Learn more about my structured approach to mastering your own trust.

TEDx / The Marketing Society / MAD Fest / World Wide Partners / The IPA / WACL / Omniwomen / Advertising Week / Cannes Lions
βSallyβs smart, candid and full of practical advice to enable you to be the best leader you can be, all whilst building a great rapport with her audience”
Lianre Robinson, CEO, The Marketing Academy
βWorking with Sally has transformed both the way I work and my businessβ
Steve Wheen, Founder & Global CEO, Distillery
βWhat Sally does is rare. She is a great mentor, with high energy and impact.β
Margaret Jobling, CMO, NatWest Group
βSally has made a huge difference to me over what has been a huge year of evolution both professionally and personally.β
Sam Knight, CEO, NEXT 15 PLC