Rita is in demand as a speaker all over the world, both as a brand practitioner and as a business leader. She regularly speaks and runs workshops on a wide variety of topics including leadership, innovation and disruption, corporate reputation, women in business and sustainability. She covers all aspects of branding, including personal and nation branding, branding in the digital age and how to build a world class brand.
Rita started her career in advertising and quickly progressed to become Vice Chairman and Strategy Director at Saatchi & Saatchi during its most successful period. She then moved into brand strategy when she became London CEO, then Chairman, of leading global brand consultancy Interbrand, and led a highly diverse and talented team.
She has advised numerous leading businesses around the world, as well as start-ups and growth stage businesses of all shapes and sizes.
In 2013, she co-founded and chaired the business and brand consultancy BrandCap, which now has offices in London, New York and Hong Kong and which she successfully sold on to the Populus Group.
She is a regular commentator across all media, including CNN, BBC, Sky and social channels, as well as a columnist for national newspapers and trade magazines. She was a mentor and judge on the CNBC award-winning business series ‘Pop Up Start Up’, in association with Alibaba.
She is a non-executive director on the board of a number of businesses including ASOS, Nationwide Building Society and Ascential plc (owner of Cannes Lions and WGSN), and was previously on the boards of Bupa, Emap and Dixons Retail plc. Her non-profit board experience includes WWF (Worldwide Fund for Nature) and as a member of the UK Government’s Sustainable Development Commission.
She is a Trustee at Green Alliance, which brings business, academia, NGOs and governments together to solve pressing environmental issues, and is a Visiting Fellow at the Said Business School at Oxford University.
Rita is also the author of best-selling books including ‘The Future of Brands’ and two editions of The Economist ‘Brands and Branding’. Rita has just completed a new book on leadership, which captures her uniquely honest thoughts on what it takes to build your personal brand and become a business leader in the world today.
Rita graduated from Cambridge University and started her career in advertising, where she became Vice Chairman and strategy director at Saatchi & Saatchi in its most successful period. She then joined Interbrand, the leading global brand consultancy, as London CEO and later became Chairman for a ten year term.
She now has a portfolio of chairing and non-executive director roles, including Nationwide Building Society, ASOS and Ascential plc. Past non-executive board roles have included Bupa, Dixons Retail plc and Populus, the opinion pollster and research company.
In 2013, she became co-founder and chair of the global business consultancy BrandCap, which now has offices in London, New York and Hong Kong, and which she has now sold on to the management group. She was recently made a Visiting Fellow at Saïd Business School, Oxford University.
She has worked with many leading businesses and organisations around the world, and speaks on all aspects of brands, branding and business leadership. She is a regular commentator in all the major TV, news and social channels and her writing has included the best selling book ‘The Future of Brands’, and The Economist book ‘Brands & Branding’. Her new book on new types of business leadership ‘Love your imposter’ is being published by Kogan Page in the summer of 2020.
Pro bono board roles have included WWF-UK, the UK Government’s Sustainable Development Commission and now Green Alliance, the leading environmental think tank.
In the 2014 New Year’s Honours List, Rita was awarded a CBE for services to the creative industries.
Rita has been described as honest, fresh and funny as well as being an acknowledged business and brand leader.
Rita is an accomplished keynote speaker covering a wide range of business, marketing, brand-building topics including women in business. Her inspirational talks are packed with real-life takeaway benefits to empower you people and organisation.
She tells it like it is.
Her authoritative yet witty delivery results in a warm and emotional connection with her audience meaning that no matter the size of the audience, they all feel like they’ve had a one-to-one.
She can speak to CEOs and board audiences from major multinationals through to entrepreneurs, young executives and grass root employees. She always tailors her content to suit the crowd. She also creates fresh content for every platform and always ensures that delegates leave having learned something new.
An internationally recognised speaker, Rita covers expertise on global brands, branding in the digital age, disruption and innovation…
Sustainability in business
Women in business
Branding in the digital age
How to build a world class brand
The business value of branding
Branding for the boardroom
Branding for SMEs and entrepreneurs
Disruption and innovation
Branding for not-for-profits
Building a portfolio career
All sectors and stages of business, from start-ups to global corporations. Both B2C and B2B.