33210
Oscar Cooper is an experienced motorsport professional with over a decade of experience at the intersection of sport marketing, brand activations, and consumer behaviour and products.
He spent 10 years at Red Bull Racing, where he played a key role in their global marketing efforts.
He is now a highly sought-after speaker on the top of global marketing and branding, consumer behaviour, business and marketing strategy, innovative marketing, and how to differentiate your company and drive sales.
Oscar Cooper has become a leading figure in the world of sports marketing and brand activation.
Between 2015 and 2024, Oscar worked as Red Bull’s brand manager, marketing specialist, and relations and events manager. His time at Red Bull helped leverage the excitement of Formula 1 to engage with global audiences. He was involved in high-profile marketing campaigns such as live car demonstrations, exclusive grand prix events, and major filming projects. He also worked alongside the engineers to allow him to communicate the complexities of F1 in an accessible way.
In the time Oscar worked with the company, they succeeded with 15 World Championship titles, with his marketing input helping to increase the brand’s global awareness.
After his tenure with Red Bull, Oscar founded OCA, a successful sports marketing agency. His ability to bridge the gap between commercial interests and engineering excellence continues to be a cornerstone of his approach.
Oscar is now a popular keynote speaker, presenter, and host, bringing his deep knowledge of Formula 1 and sports marketing to life, offering engaging content that captivates all audiences.
SPEAKING TOPICS
Sports Marketing and Brand Activation: Insights into the innovative marketing strategies behind Red Bull’s success and how to elevate brands through high-profile events and activations.
Formula 1’s Global Impact: Using F1’s platform to connect with fans and commercial partners, and the role of marketing in driving global engagement.
Technical Storytelling in Motorsports: The art of translating complex F1 technology into engaging, accessible content for a wide range of audiences.
Innovation and Operational Systems in Formula 1: Understanding the technologies and systems behind Red Bull Racing’s sustained success in one of the most competitive sports in the world.
