More About Matt Swain

Matt Swain’s career started in finance, working for KPMG as an 18 year old, but he soon found himself disenchanted by the industry and decided to quit.

He started sharing his thoughts online through his blog which then led to work in the marketing industry, where he worked alongside high-profile figures such as Steven Barlett, who invited him to join his personal team.

Since then he has worked alongside some of the UK’s most influential figures, judged national social media awards, created the an exclusive social media community, and managed accounts with over one million followers.

With his online presence skyrocketing, he was selected for LinkedIn’s invite-only Creator Management Programme, amassing over 16 million views in his first year of posting.

Matt Swain | Why Building Trust is Crucial

Matt is a firm advocate for trust as the cornerstone of both personal relationships and business success. However, he observes that in today’s rapidly evolving, AI-driven landscape, trust is increasingly elusive. In a world dominated by algorithms and automation, people don’t forge connections with faceless entities or polished corporate messaging—they connect with real, relatable humans and the stories behind them.

Matt Swain emphasises the importance of humanising businesses, calling on companies to harness the authenticity of personal branding, storytelling, and genuine values. By revealing the human side of their operations, businesses can bridge the growing trust gap in an AI-centric era. It’s about showing prospects, employees, partners, and audiences the faces and stories that define the brand, creating deeper, more impactful connections.

People don’t know what’s real and what’s not (for example, influencers promoting products they don’t use, ads popping up offering miracle solutions and bots, misleading content and so much more).
But trust has to be the focus for marketing, sales and businesses. Ultimately, people value information and businesses they trust.

As AI reshapes industries, so the need to feel this trust has never been greater. Matt believes that showcasing authenticity and individuality is key to building meaningful relationships. It’s not just about marketing—it’s about fostering a shared understanding of who you are and what you stand for, allowing audiences to feel seen, heard, and valued in an increasingly impersonal world.

Matt Swain | Breaking Free book

In 2022, Matt released his book Breaking Free, which documented his journey in escaping his corporate job to becoming an online entrepreneur.

MATT SWAIN – ENTREPRENEUR

In 2022 Matt Swain began working as a personal brand strategist, helping to build industry-leading brands for 8-figure CEOs and founders, increasing their deal flow, networking, and opportunities.

This then paved the way for Triangle, his exclusive branding agency that works with CEOs and founders in the UK and US to build their digital reputations. His team include copywriters, designers, community managers, social selling experts, account managers, and researchers, and they all aim to help drive outcomes, enter new markets, scale revenue, and win opportunities.

He is also the founder of SOCIAL CLUB, one of the most exclusive social media companies around; where brands meet creators and creators meet brands. He can include brands such as Love Island, LAD Bible, Gym Shark, Pretty Little Thing, Boohoo, Duolingo, TikTok, and Spotify amongst its users.

MATT SWAIN – SPEAKER

Over the last couple of years, Matt Swain has built up a reputation as an inspirational public speaker, and has appeared at a range of events, including:

– Bright Network Festival with PwC, BP, Procter & Gamble

– eTail Nordic Delegate Conference in Copenhagen

– Futr Europe Delegate Event

– NextGen Summit

– This Is Our Time in Northern Ireland

– Fireside Chat With Exhibition Nes

– Entrepreneur Business Live

MATT SWAIN – KEYNOTES

Building trust with you communications: We’rte constantly bombarded with ever increasing noise and fake facts on every type of platform. Matt’s key talk reveals how we can rectify this and build more genuine relationships between us and our audience.

Humanising Your Organisation in an AI World: In a world where AI blurs the line between the real and the artificial, trust has become a rare commodity. To stand out and connect meaningfully, businesses must focus on humanising their brands with real people and real stories. By showcasing the people behind the company, you build credibility, trust, and differentiate yourself in today’s crowded market.

The Harsh New Reality of B2B Sales and Marketing, and What You Need To Do About It: Buying patterns in B2B have shifted dramatically. Customers are doing their own research, and reaching out to sales teams far later in their buying journey. In order to stay competitive, you need to find buyers earlier and educate them, and build trust right from the off.

Tapping Into the Power of B2B Influencers to Build Trust Around Your Product: The influencer wave is shifting from B2C to B2B, as companies including GE, IBM, and Microsoft recognise that trust is key to today’s buying landscape. B2B buyers are more cautious and research focussed. By tapping into credible experts, B2B brands can grow their visibility, accelerate trust, and ultimately drive conversions into sales.

MATT SWAIN – OTHER SPEAKING TOPICS

– Branding Beyond Logos: Storytelling As Your Brand’s Identity

– Building Authority and Trust Using LinkedIn/How to Use LinkedIn to Drive Commercial Outcomes

– Social Selling Tactics and Converting Your Audience

– Community-Driven Branding

MATT SWAIN – KEY TALK TAKEAWAYS

Humanising Your Organisation in an AI World

– Understand the history of how faces have been used to build trust

– Understand the psychological impact of human faces in building trust

– Techniques to incorporate faces and personal stories into marketing, branding, campaigns, and social

– Real-world examples that show increased engagement through humanised content

The Harsh New Reality of B2B Sales and Marketing, and What You Need To Do About It

– Understand the shift in buyers now researching independently

– Learn to connect with sales much later in the journey

– How to create content that educates and provides real solutions

– How to create content which builds trust before the sale

– How to tailor interactions to address specific pain points and roles, and speak directly to your target buyer at scale

Matt Swain on tapping Into the Power of B2B Influencers to Build Trust Around Your Product

– Who to partner with and how

– How to make sure you work with trusted voices so you can position your brand as a credible and reliable choice

– How to use influencers to create engaging content that provides valuable insights and solutions that resonate with research-driven B2B buyers

– How you can accelerate conversations through authentic endorsements, shorten your sales cycle, build buying confidence, and reduce buyer indecision

Call +44 1753 439 289 or email Great British Speakers to book Matt Swain for your next live event.

Contact us.