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Matt Bishop is a former Chief Communications Officer of the McLaren and Aston Martin Formula 1 teams and one of the sport’s most influential communications professionals.
With a background in journalism, Matt made his mark as the Editor of F1 Racing magazine, one of the most popular and widely-read Formula 1 publications.
In 2008, Matt transitioned from journalism to a key role within Formula 1 teams, becoming the Head of Communications and Public Relations for McLaren Racing. Matt’s unique skills helped to transform McLaren’s public and media profile, including during some of the team’s most turbulent times.
He played a key role in helping Aston Martin establish itself as a credible force in Formula 1 in 2020. During his work with the famous British brand he worked closely with 4-times World Champion Sebastian Vettel, helping the German star to become one of the most popular and high profile ambassadors in the sport.
In 2023, Matt founded Diagonal Communications, a company that provides expert communications consulting to high-profile clients in automotive and motorsport. He is also the founder and ambassador of Racing Pride, which was established in 2019 in collaboration with Stonewall to promote LGBTQ+ inclusivity within the motorsport industry.
Matt’s senior roles as a journalist and editor encompassed spells with many well known publications such as Car, Autosport and F1 Racing – at that time the world’s largest selling Formula 1 magazine.
During his tenure as editor of F1 Racing magazine, Matt transformed the magazine into a must-read for F1 fans. The magazine is known for its in-depth interviews, striking photography, and insightful commentary.
Matt was Editorial Director of Haymarket Motorsport Publications before heading to McLaren Racing in 2008 as Chief Communications Officer, working closely with World Champions Lewis Hamilton, Jenson Button and Fernando Alonso.
At McLaren, he was responsible for managing the team’s media relations, internal communications, and public image during a particularly eventful period in the team’s history. His work was crucial in shaping McLaren’s narrative and handling complex situations with tact and professionalism.
After nine years with McLaren, Matt joined W Series as Communications Director in 2018, overseeing the successful global launch of the groundbreaking all-female racing championship. Matt played a key role in promoting diversity and inclusion.
In 2020, he moved to Aston Martin to oversee the launch of its Formula 1 team as Chief Communications Officer in 2021 and 2022. Matt worked closely with Aston Martin’s number-one driver, Sebastian Vettel, on a series of groundbreaking media initiatives focusing on diversity, inclusion and the environment.
He played a key role in helping Aston Martin establish itself as a credible force in Formula 1 in 2020. During his work with the famous British brand he worked closely with 4-times World Champion Sebastian Vettel, helping the German star to become one of the most popular and high profile ambassadors in the sport.
This included arranging for Vettel to appear on the BBC’s Question Time, the political debating programme. This was the first time a Formula 1 World Champion had been invited onto the high profile show to discuss important topics including environmental sustainability and climate change.
Matt co-wrote double Formula 1 World Champion Emerson Fittipaldi’s 2014 autobiography Emmo: a Racer’s Soul.
Matt’s first novel The Boy Made the Difference was published in August 2020. Matt Bishop wrote The Boy Made the Difference because very few literary novels are set against the narrative backdrop of the HIV/AIDS crisis of the late 1980s and early 1990s, which had a profound and lasting impact on the gay community.
In addition to his professional accomplishments, Matt Bishop is a well-known advocate for LGBTQ+ rights, both within and beyond the world of motorsport. Openly gay, he has been a strong voice for diversity and inclusion in a sport that has historically been seen as less accessible to underrepresented groups. His advocacy work has helped raise awareness and foster a more inclusive atmosphere within Formula 1.
Bishop’s openness about his personal life and his efforts to promote equality have made him a role model for many, and he continues to use his platform to speak out on important social issues.