Luisa is host to the extremely successful LuAnna: The Podcast alongside friend and co-host Anna Williamson. With over 4.5 million listeners in one year, Luisa’s honest and frank opinions on all things topical has proven to be a huge hit.
Due to popular demand, the podcast airs twice weekly with an additional show on a Thursday and has sold out tickets for the 12 date LuAnna Tour which will travel the country throughout 2020.
Alongside her work on the podcast, Luisa is also a regular guest and co-host on Radio 5 Live The Sarah Brett Show and ITV This Morning’s debate feature.
With a huge and loyal following on Instagram Luisa provides a funny and honest insight into her life. With candid chat about being a parent, access to the high life she enjoys and her journey to becoming a jockey are just a few of the areas she reveals on a daily basis to her engaged following.
Luisa is selective with the brands she works with on her social media but has over the years partnered with big names such as Protein World, Iconic makeup, Style Cheat and DASH water.
Luisa rose to fame in 2013 when she became runner-up on BBC The Apprentice. At the time she was running three businesses with a turnover of around £3 million, she had a large office, warehouse as well as a shop in St Albans and around 40 staff working for her.
After narrowly missing out on Lord Sugar’s £250K investment, Luisa did a round of fundraising with Angels Den and secured the £250K for her business ‘Bakers Toolkit’, an add on to her other existing businesses Dixie’s Cupcakery and The Baker Shop. Luisa also released a baking book Wicked Cupcakes in July 2014 with publisher Bantam Press.
Following on from her success in The Apprentice, Luisa was asked to appear in Celebrity Big Brother. The public loved her honest and fun-loving approach and she finished in the final, in 4th place. Following the show Luisa joined the presenting team as the roving reporter and spent three days of the week appearing on CBB Bit on the Psyche and CBB Bit on the Side, alongside interviewing housemates and fronting Big Brother VTs. Luisa has also received an award from the National Reality TV Awards for “Best Personality of the Year’.
Over the years Luisa has combined her expertise in journalism with her authentic and upfront opinions. She has written regular weekly columns and articles for a number of publications including Fabulous Magazine, The Metro, The Sun, The Daily Star, Zoo and Closer Magazine, The Wallstreet Journal and The Huffington Post. She has also hosted many events including the British Young Business awards alongside Vince Cable and The National Reality TV Awards.
Luisa has appeared on panel shows including The Wright Stuff, BBC Debate show Free Speech, ITV2 show Hey Tracey, Britain’s Got more Talent, The Xtra Factor, Reality Bites, Loose Women, Good Morning Britain, This Morning, Celebrity Pointless and Lorraine. She also took part in Celebrity Haunted Mansion in 2018 alongside other celebrities including Jack Osbourne, Alison Hammond and Katie Price. Plus she had a cameo role in the Hollywood blockbuster movie Sharknado 5.
As a keen equestrian, Luisa recently decided to train to ride a racehorse. After a short period of time she competed in the prestigious Magnolia Cup at Glorious Goodwood Races, finishing a respectable 4th out of 12, alongside other celebrities including Vogue Williams & Victoria Pendleton. Raising nearly £25,000 for the chosen charity Wellbeing of Women.
Since taking part in the Magnolia Cup horse race Luisa has worked with Racing Breaks, presenting at Ascot Racecourse during Royal Ascot Week and World Horse Racing, presenting at Paris De Grand Prix at Paris Longchamp racecourse and Royal Ascot.
Luisa also does extensive charity work mainly with Outreach Moldova, which is an Irish run charity supporting an all-girls orphanage in Moldova. Luisa visits Moldova on a regular basis and is actively involved with this charity, hosting their yearly black tie ball, annual charity fundraiser lunch and co-hosting the charity yearly dinner. She has also been an ambassador for Shooting Stars Chase children’s hospice, joined the executive board for the charity Laniado UK and has been on the fundraising board for Rays of Sunshine.
As well as being a keen horse rider, Luisa has an interest in gardening, continues to enjoy cooking and baking and is a wife and mother to her three daughters.