Louise’s career began in communications and PR, working with culturally influential brands like Converse and Uniqlo, before moving to Los Angeles to work closely with A-list talent, including Paris Hilton. This early experience gave her a deep understanding of brand positioning, consumer psychology, and the power of storytelling in building lasting brand equity.

Louise Troen | Career Highlights

Her move into high-growth startups set the stage for her influential roles in marketing and brand strategy, including:

Bumble (VP of Marketing & Communications): Louise played an instrumental role in expanding Bumble into international markets, establishing it as a game-changing, women-first brand. She developed campaigns that reshaped digital dating culture, focusing on female empowerment, safety, and inclusivity.

Headspace (VP of Global Brand & Content Marketing): At Headspace, she led culturally defining campaigns, including high-profile partnerships with Nike and Raheem Sterling. She also oversaw a successful launch into the Indian market.

Formula E (VP of Marketing & Communications) – Louise took on the challenge of positioning Formula E as the future of motorsport, aligning the brand with sustainability, innovation, and next-generation audience engagement.

Reveri (Chief Marketing Officer) – Louise developed high-impact marketing strategies to expand global brand awareness, positioning Reveri as a leader in digital mental wellness. Bringing science-backed mental health solutions to mainstream audiences

Her unique ability to blend purpose-driven marketing with commercial growth has made her an industry thought leader, influencing how brands build trust, create community, and drive impact.

Louise Troen | Keynote Speaker

Louise is a sought-after keynote speaker known for her bold insights, strategic expertise, and passion for brand storytelling. She speaks globally on:

• – The Power of Brand & Storytelling: How brands can build cultural influence, create emotional connections, and drive loyalty.
• Community and content as Growth Engines: Why brands must prioritize authentic engagement and shift away from traditional marketing funnels.
• – The Future of Marketing: Navigating the evolution from performance marketing to brand-led, values-driven growth.
• – Leadership & Team Building: How to scale global teams, foster innovation, and create a culture of ambition and agility.

Her hands-on experience across every part of the marketing funnel—from PR and partnerships to content and talent strategy – gives her a unique, 360-degree perspective on driving brand engagement and growth in fast-moving, competitive industries.

Why Book Louise Troen?

Louise has rapidly risen through the ranks of global marketing leadership thanks to her can-do attitude, growth mindset, and relentless drive to reinvent the marketing rulebook. She firmly believes that marketing isn’t just about selling – it’s a critical tool for cultural change.

For businesses looking to disrupt their industry, build a loyal community, or redefine their brand, Louise offers the strategic vision, real-world experience, and forward-thinking insights needed to stand out in today’s crowded marketplace.

Call +44 1753 439 289 or email Great British Speakers now to book former Bumble and Headspace marketing expert Louise Troen for your next event.
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