Famous for bronzing more celebrity bodies than we’ve had hot dinners, Judy Naaké is an entrepreneur with a difference.
Most recently seen as the subject of Eamonn and Ruth’s highly acclaimed ‘How The Other Half Live’ and BBC2’s much acclaimed ‘Peter Jones Meets’ series, Judy’s story is an inspirational one.
When she first discovered the St Tropez tan in her late 40’s she was so confident in her product that she sunk all her savings into the business, leaving her struggling to pay her gas bill.
Today, having sold the company a few years ago, she is reported to be worth an estimated £30 million!
Before St Tropez became a household name, founder Judy Naaké had been involved with the health and beauty industry for many years, working with brands such as Decleor, Darphin and Australian Body Care and she has always been a well-respected personality within the beauty industry.
St Tropez achieved recognition by the Sunday Times Cool Brands awards and has won various magazine awards.
Celebrity devotees of the brand include Victoria Beckham, Donna Air, Cat Deeley, Billie Piper, Hermione Norris, Duncan from Blue, and Take That.
Judy is a confident and entertaining after dinner speaker and has appeared on various television shows. She also judged ITV’s ‘This Morning’ Mumpreneur series and she is now in business with one of the finalists supplying specialist clothing for premature babies.