With the declared aim to create “a McDonalds in heaven”, and working with chef Allegra McEvedy, John and Henry opened the first LEON on Carnaby Street in 2004. Shortly after it was awarded ‘Best Newcomer’ at the Observer Food Monthly Awards. John took over the day to day running of LEON in 2014 and constantly cooks-up new menu innovations.
John co-authored the School Food Plan for the UK Government in 2013, which persuaded the Government to put cooking back on the curriculum and provide free school meals for all infants. He was awarded an MBE in 2015 for his services to school food.
LEON now has over 30 restaurants throughout the UK with plans to open more.