Jenny Millar’s Keynote Topics

Unlocking Value: What Pokémon Cards, Bottled Water and Bison Feed Reveal About Human Pricing Behaviour

Every day, customers make pricing decisions that defy logic and reveal powerful clues about what they truly value. In this keynote, Jenny lifts the lid on the forces behind willingness to pay: emotion, context, identity and story. From everyday essentials to rare collectables to off-the-beaten-track experiences, she shows how wildly irrational we are about value. Expect stories, energy and practical tools that help leaders see how deeper customer understanding drives stronger pricing, stronger brands and stronger growth.

Your audience will learn:

Why customers pay premiums for products that defy logic

How story, experience and emotion shape perceived value

The cues that nudge customers toward higher-value choices

How to build pricing that reflects real human behaviour

How to use these insights to strengthen margin, retention and growth

This talk is ideal for leadership teams seeking to understand the human side of value and price, and utilise it to develop smarter, more confident pricing strategies.

Pricing as a Growth Lever: Small Changes That Deliver Outsized Results

Most businesses underestimate pricing, which restricts growth. Jenny demonstrates how even the smallest pricing shifts can have a disproportionate commercial impact, ranging from margin uplift to increased customer retention. This keynote blends behavioural insight, commercial strategy and real-world examples to help teams spot opportunities hiding in plain sight.

Your audience will learn:

Why pricing is the fastest route to profitable growth, and why most teams overlook it

The “pricing pitfalls” inside every organisation that quietly erode value

How to identify quick wins using behavioural insight, customer data and market signals

Simple pricing moves that increase revenue without risking customer trust

How to build an evidence-led pricing approach that protects margin long-term

This talk is perfect for boards, C-suite teams, PE/VC-backed scale-ups, commercial and revenue leaders, and organisations planning a pricing transformation or preparing for market shifts.

Jenny Millar – Other Speaking Topics;-

The Psychology of Pricing: Why “Free” Makes Us Irrational and What Leaders Can Do About It

Why We Pay What We Pay: A Behind-the-Scenes Tour of Pricing’s Hidden Power

The Pricing Sprint: How to Build Evidence-Led, Customer-Centric Pricing Strategies

Confident Pricing in Uncertain Times: Leading with Clarity When Markets Shift

Why Customers Pay More: The Behavioural Science Behind Value Perception

Breaking the Pricing Taboo: How to Talk About Price Without Losing Trust

Formats:-

Jenny’s sessions can be delivered as:

Keynotes (20–60 minutes) — high-energy, insight-rich talks that shift how teams think about pricing.

Interactive Masterclasses (60–120 minutes) — deeper dives into behavioural pricing with live examples and audience participation.

Applied Workshops (half-day or full-day) — hands-on sessions where teams use Jenny’s tools and frameworks to solve their own pricing challenges in real time.

Where Jenny Millar Speaks:-

Jenny is regularly hired for:

Industry conferences looking for an energetic, insight-led commercial keynote

Leadership offsites where teams need a reset on value and commercial confidence

Company away days that need a fresh perspective and practical pricing frameworks

PE/VC portfolio events focused on value creation, pricing capability and growth

Team strategy days where applied pricing tools drive immediate impact

Jenny Millar Past Clients:-

Past clients include a wide range of global brands, industry leaders, and high-growth organisations such as eBay, Morgan Stanley, Startup Week London, Tech Nation, Wayra (Telefónica), Piper Private Equity, FPE Capital, Helm, the London COO Roundtable, VentureCEO, Plexal, Naked Wines, and HeliosX. This diverse portfolio reflects a strong track record of delivering work across corporate, tech, entrepreneurial, and consumer sectors.

Coming May 2026:-

The Pricing Sprint: 12 Steps to Unlock the Power of Pricing.

Packed with practical tools, actionable insights, and case studies, The Pricing Sprint guides leaders through the steps to consider customer needs, tap into the psychology of purchase decisions, and explore business data in new ways. The result: pricing strategies that are customer-focused, market-aligned, and designed for growth – and a team that is engaged and ready to implement them.

Call +44 1753 439 289 or email Great British Speakers today to book Pricing expert, author and CEO of Untapped Pricing, Jenny Millar for your corporate event. 

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