32689
Jayne Storey is a Performance Practice Specialist, keynote speaker, coach, and bestselling author of books including Breathe Golf, and The Athleteâs Ascent.
She has gained a reputation in sport for her unique approach to helping athletes overcome their anxiety, mental interference, and nerves â the three main stumbling blocks to performance.
With nearly 40 years of experience in martial arts and formal Buddhist and Vedic meditation, her approach surpasses these strategies and takes athletes beyond the confines of the mental to bring both mind and body together. She created her Chi Performance method in 2004 based on traditional ways that predate psychology and biomechanics, helping athletes get to the root cause of the problems affecting their performance.
As a coach and speaker, Jayne invites audiences to not only experience her methods but to develop their own, and gain the main benefits of a quiet mind and a relaxed inner power, so that âteam mind-bodyâ can be called upon to help athletes practice, prepare, and perform under intense pressure.
Jayne Storey has a unique approach to help athletes overcome their nerves and mental interference, which can affect anyone from committed amateur to those at the very top of their game.
The traditional solutions put forward to help with these issues are often based on the same level at which the problems arise, e.g. athletes struggling to release their skills are encouraged to learn more about techniques etc.
For over 20 years, she has worked with golfers, tennis players, and athletes from sports including swimming, figure-skating, gymnastics, and extreme/winter sports. She has also worked with executives, management teams, and personnel from brands including Avaya, Debenhams, GlaxoSmithKline, and Unilever.

Chi, also known as Qi or Ki, is a martial arts concept that includes awareness of breathing, internal focus, and mindful movement.
Jayne has spent over 20 years working hard to understand the ups and downs of conventional methods for enhancing performance, looking at the mental game and technical instruction. And what she found out was that this separate approach doesnât help to deliver movement skills when it matters. She believes they should be seen as one.
âWhen youâre actually playing your sport, your mind needs to be quiet so you can move your bodyâ.
What Chi Performance offers is the opportunity to develop your own performance practice; a daily routine consisting of simple methods for training your mind/body connection, which you can practice wherever you are, to help minimise self-interference, quiet your mind, foster awareness of breathing, and overcome anxiety.
Jayne has written for numerous publications including Golf International, Atlantic Golf and Lifestyle, Sports Coach, Kingdom Golf, and The Womenâs Golf Journal and has appeared on podcasts such as The Brain Booster, Sweet Spot Golf, and Golf Smarter.
She hosts the Performance Practice Podcast; on this show she invites listeners to ask questions about the practice and applications of her Chi Performance methodology. She talks about the learnings from her bestselling books, talks with her students and guests, and answers questions on her unique approach to raising performance and enjoyment in sport.
Breathe GOLF (2019): Drawing on a lifetime of meditation and Tai Chi, plus 20 years research into the perfect golf shot, this book teaches you how to unite your mental game with your swing, through real-life student case studies and over 50 drills and exercises.
Connected GOLF (2022): The late Arnold Palmer once said that âgolf is a game thatâs deceptively simple and endlessly complicatedâ. Jayne believes that golf has actually become more complicated in the modern era. This book provides a simple, proven, and trusted approach to improving your golf-playing ability.
The Athleteâs Ascent (2024): Drawing on a lifetime of practice, Jayne has streamlined centuries-old disciplines into a simple, proven and trusted performance practice that helps both amateur and professional athletes ascend to higher levels of enjoyment and performance.
Jayne provides virtual and in-person 1-1 and group coaching sessions. Whether youâre an elite sportsperson who is struggling in those crucial moments, missing out on titles, or fading under the pressure of competition, or a committed amateur overloaded with technical thinking, then Jayne can help.
Typically, her clients who choose coaching are suffering from performance anxiety, or âstage frightâ, as well as nerves, mental interference, stress, over-thinking, trying too hard, and all the other symptoms that come from training the mind and body separately.
Jayne is a highly sought-after speaker who provides fully interactive, entertaining, and informative keynote talks.
Jayne Storey on: Stillness is the Master of Motion: Audiences will have a key foundational practice to help in the preparation for delivering complex sporting movements without resorting to technical thinking which can disrupt the body.
Key Learnings:
– How to attain a state of relaxed readiness with the body so it can respond naturally to the intention
– How intent is quicker than the mind
– Why thinking slows down the release of complex movement skills.
– How thinking about moving disrupts the signal from the motor system, throwing off balance, rhythm and timing
– The daily practice of standing meditation as used in Kung-fu and Tai Chi
– True balance, ground force reaction, and leverage
– Preparing your body with the twin qualities of structure and relaxation
– Using the bodyâs centre of gravity for more centrifugal force
– Whatâs missing from modern biomechanics
– How ancient practices free the body to move naturally in the moment

Jayne Storey on: Beyond the Mental Game: Audiences will have a daily Performance Practice of formal seated meditation to dispel anxiety, calm nerves, and remove all forms of mental self-interference. They will be shown how to build and develop the practice, apply it to sports movement, and implement in competitive situations.
Key Learnings:
– The necessity of inner quietude for the delivery of fluid motion
– Attaining the flow-state through a quiet mind
– The formula for the zone/flow and its correlation to the meditative state
– Why apps arenât enough for serious athletes
– Breathing awareness and performance
– How deep abdominal breathing helps manage the biochemistry allowing for the relaxation response and allows the body to move freely
– Common mistakes made when using breathing from a psychological perspective
– Why meditation is not a trance-like state
– Traditional meditation and the importance of daily practice
– Why the thinking mind cannot be in the present
Jayne Storey on: The Practice of High Performance: Audiences will be secure in their ability to unite the mental and technical aspects of sport, stay in the moment, and perform under pressure.
Key Learnings:
– Develop a daily Performance Practice to unite mind and body, mental and physical, intention and acting
– Preparing the inner conditions necessary to enter the flow-state or zone
– Bypass psychological and mental game processes and thoughts of a technical nature
– Understanding what it means for the body to be in the moment
– The twin qualities of structure and relaxation
– The practice, preparation, and emergence of performance in high pressure situations
Jayne Storey on: Journey of a Thousand Miles: This speech will inspire and motivate any audience, especially those wishing to implement new or challenging ideas, to persist against the odds, and do more than they currently believe is possible.
Key Learnings:
– Learn more about Jayneâs life in the Eastern martial and meditative arts and her ongoing daily practice
– How Jayne Storey overcame chronic shyness, trained her body and mind with traditional ways, and how itâs influenced her understanding of the phenomena known as âflowâ
– Jayneâs struggles to bring her Chi Performance concepts to fruition, from having little money and nowhere to live, to the fierce opposition of the mainstream, grief, loss, and other hardships
Clearing my mind, trusting my mechanics, and feeling my feet throughout the swing made a big difference! Thank you.
Platt, Physical Therapist, Texas
Every now and then someone comes along that makes a difference, seeing things from a fresh perspective, and bringing inspirational new material to a well-known field â Jayne Storey is such a figure.
Peter Hudson, President, World Golf Teachersâ Federation (GB & NI)
I really like the way you writeâŠitâs neat to read things Iâve experienced, but never had words to describe, articulated so clearly.
Christopher Bergland, Ultra-Endurance Athlete and Guinness World Record Holder
I have loved working with Jayne Storey on my breathing and becoming more aware of how my body is feeling on the course, and that helps me get back to a calmer state where my mind and body can work together.
Gemma Dryburgh, LPGA and LET Pro Golfer, Solheim Cup (European Team 2023)
Working with Jayne, you start preparing for performance in a new way, you have a new inner ally on your side and you become equipped to excel in the face of pressure.
Ryan Wirth, Athlete Advisor
Jayne Storeyâs work is the definite missing link to help struggling musicians overcome the anxiety around stage-fright, leaving them free to express themselves and their art.
Paul Crick, Confidence Coach for Musicians
Thank you for a very interesting and informative day at Chessington on Sunday. I really think combining the elements and disciplines of Tai Chi within golf hugely beneficial and provide a definite missing link to improvement within the game.
Nicky Lawrenson, LPGA
I found the workshop to be hugely beneficial and started to apply your principles on the range yesterday, with instant results. âStand like a mountain, move like the riverâ is implanted into my mind! I wish you every success with your Chi Performance approach, I certainly gained a lot from it.
Stephen, 15 handicap, Essex
If performance is âpotential minus interferenceâ Jayneâs coaching enables a golfer to realize their full potential by releasing the use of their fundamental movement skills in a very natural, non-technical way. Moreover, she helps the golfer to maximize the use of these natural skills by enabling them to ignore the negative interference from their inner voice, again through proven, non-technical methods.
Mike, 6 handicap, Essex
Jayne Storey has brought passion and dedication to her coaching at the Berkhamsted Elite Tennis Academy. Her positivity and depth of knowledge has taken our tennis programme to a new level.
Tyrell Diaz Stevens, Director and Head Coach, Prestige Tennis Academy