This is an incredibly comprehensive introduction to the world of influencer marketing. If you are looking to work with influencers for the first time or brush up your knowledge, you should get this title. It removes the mystery from this industry and shows how you can get the best return on your investment.
John Adams , Award Winning Dad Blogger

Gordon leaves no stone unturned in his assessment of our industry. Perhaps one of the few texts currently available to thoroughly investigate Influencer Marketing in its many forms, and bring together the views of those forging its future.
Craig Knox , head of Talent and Influencer Marketing The Corner

This is s timely addition to the influencer landscape to help those working in this dynamic and fast moving industry and is a must read for marketing agencies, content creators, and organisations large and small.
Elle Linton , top fitness blogger

As a comms professional with over two decades of PR experience, I am conscious that Influencer Marketing (IM) has always been part of the mix – we just didn’t call it that! The vast majority of brands require strategies to influence behaviour and successfully engaging influencers is likely to be part of those winning strategies going forward. This handbook is an essential, engaging yet incredibly practical read for marketers and talent, to fully understand IM. It will surely be recognised as a key tool in the maturation of the industry of influence in years to come.
Davnet Doran , Head of brand PR at Britvic Soft Drinks

The business of Influencer marketing is probably the most misunderstood of the marketing practices. Confusion about what it does, who should use, its efficacy and effect are topics bandied about by the press consistently. Gordon has managed to distil the practice into a simple to understand book that manages to outline what can sometimes seem the contradictory approaches needed to execute truly effective influencer marketing depending on the platforms, industries and needs of brands.

The reality is there is not one approach, the ‘right approach’ very much depends on all the variables, and that’s what Gordon has managed to explain in this book. I highly recommend it for anyone starting in the industry or those currently in the industry looking to expand their understanding and step outside their comfort zone.
Dudley Neville Spencer , Strategy consultant Virtual Digital Agency

An essential read for anyone involved in, or considering, influencer marketing.
William Bonaddio , Social Media Marketer and International Keynote Speaker