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Gordon Glenister is an international keynote speaker, award-winning author, university lecturer and host of the globally recognised Influence Global Podcast. He has spent over 25 years helping organisations, leaders and entrepreneurs build trust, visibility and commercial influence.
Having worked with major brands including Strongbow, Red Stripe and San Miguel, Gordon went on to lead one of the UK’s largest trade associations before establishing the influencer marketing division of the Branded Content Marketing Association. He has since moved into co-founding Influencer Strategists a globally community of influencer marketers
Today he advises businesses, associations and leadership teams on how to grow authority, build influential communities and create meaningful business relationships in an increasingly digital world.

Gordon Glenister has also made over 160 episodes of the Influence Global Podcast, interviewing all sorts of well-known individuals. As an international speaker and moderator of over 300 events, Gordon specialises in helping audiences unlock their influence and build a strong personal brand.
As a professional journalist, Gordon is able to moderate on panel discussions getting the very best from his guests. He also presented the BPMA awards for over 10 years with an audience in excess of 900. Gordon also sits on various boards including a metaverse company.

Gordon is often invited to events to deliver speeches as he is a proficient and experienced speaker, very engaging too. Gordon also spoke at international promotional product events and presented the industry awards.
Having interviewed hundreds of influential business leaders, creators, entrepreneurs and marketing experts, Gordon brings audiences practical insights, compelling stories and actionable strategies that can be implemented immediately.
Because influence works in every industry, Gordon is able to navigate any sector conference but has a lot of experience in Retail, AI, Marketing, Technology and Association led events.
Gordon is also a professional moderator who has appeared at over 350 events. His natural charm as a moderator makes the audience and guests feel at ease. He has also been a conference chair at many marketing and retail events and hosted the BPMA Awards for over nine years.
– The Future of Influencer Marketing
– Building a Powerful Personal Brand on LinkedIn
– Relationship Capital: The Hidden Business Asset
– How to Become a Recognised Industry Thought Leader
– Podcasting as a Business Growth Strategy
– How to Turn Your Entire Company and Team Into a Content Machine
– How to create an influencer strategy within your business
– Know how to engage your employees with the drivers of thought leadership and influence
– Know why we follow people of influence and how we can own those attributes
B2B Influencer Marketing Summit, B2B Marketing Expo, Association of Association Executives, The Business Show, ICCO, CTPA, ICC, Cranfield University, HiveMinds, IMS, Growth Consulting, The Great British Business Show, University of the Arts London, APS, Nottingham Trent University, TAF, TechSmart, MESA, HTA, CISI, Scale For Retail, Technology For Marketing, The Photography Show, USB, The Chartered Institute of Payroll Professionals, IMRG, ABPCO, The Meetings Show, HPE Aruba Networking, Instinctif Partners, Ecommerce Expo, Times Higher Education, Membership World, Corporate Wellbeing Expo, Business Innovation Expo, White Label, CMO Leadership Summit, DMWF Influcon, Retail X, CreatorFest, Vibfest.
This is an incredibly comprehensive introduction to the world of influencer marketing. If you are looking to work with influencers for the first time or brush up your knowledge, you should get this title. It removes the mystery from this industry and shows how you can get the best return on your investment.
John Adams , Award Winning Dad Blogger
Gordon leaves no stone unturned in his assessment of our industry. Perhaps one of the few texts currently available to thoroughly investigate Influencer Marketing in its many forms, and bring together the views of those forging its future.
Craig Knox , head of Talent and Influencer Marketing The Corner
This is s timely addition to the influencer landscape to help those working in this dynamic and fast moving industry and is a must read for marketing agencies, content creators, and organisations large and small.
Elle Linton , top fitness blogger
As a comms professional with over two decades of PR experience, I am conscious that Influencer Marketing (IM) has always been part of the mix – we just didn’t call it that! The vast majority of brands require strategies to influence behaviour and successfully engaging influencers is likely to be part of those winning strategies going forward. This handbook is an essential, engaging yet incredibly practical read for marketers and talent, to fully understand IM. It will surely be recognised as a key tool in the maturation of the industry of influence in years to come.
Davnet Doran , Head of brand PR at Britvic Soft Drinks
The business of Influencer marketing is probably the most misunderstood of the marketing practices. Confusion about what it does, who should use, its efficacy and effect are topics bandied about by the press consistently. Gordon has managed to distil the practice into a simple to understand book that manages to outline what can sometimes seem the contradictory approaches needed to execute truly effective influencer marketing depending on the platforms, industries and needs of brands.
The reality is there is not one approach, the ‘right approach’ very much depends on all the variables, and that’s what Gordon has managed to explain in this book. I highly recommend it for anyone starting in the industry or those currently in the industry looking to expand their understanding and step outside their comfort zone.
Dudley Neville Spencer , Strategy consultant Virtual Digital Agency
An essential read for anyone involved in, or considering, influencer marketing.
William Bonaddio , Social Media Marketer and International Keynote Speaker