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“A bereaved sibling who turned my grief into a creative movement” – Gemma
Gemma Longworth is the Founder and CEO of Hidden Gems CIC, where she leads therapeutic arts programmes and bereavement workshops for children, young people, and adults helping them heal through creativity.
With a ‘have a go’ attitude, Gemma is the presenter and furniture upcycler on Channel 4’s award-winning daytime TV show Find It, Fix It, Flog It. The popular show sees her restore and upcycle the nation’s preloved items into treasured pieces of furniture. The show was so popular that in 2024 it moved to a primetime slot on UK TV’s Yesterday channel.
Gemma Longworth is a proud Scouser with a good sense of humour and a passion for all things arts and crafts. She graduated from University with a degree in Applied Arts and a Masters in Textiles, focussing her postgraduate studies on art as a therapeutic tool.

Gemma works at the children’s hospital Alder Hey in bereavement services, working with the children creatively as a form of distraction, entertainment, self-expression, spiritual wellness, and therapy. During her time at Alder Hey, she produces art activity resources for children to work through the stages of bereavement in a creative and positive way.
Continuing this mission of supporting people through bereavement, Gemma created Hidden Gems, a creative bereavement support group which helps children and young adults affected by bereavement.
– Therapeutic: Ease depression, anxiety, PTSD, and daily stresses. Understand emotions, gain control, and improve self-esteem through art.
– New Skills: Develop practical, hands-on skills transferable to work or independent living. Improve motor skills, problem-solving, and social interaction.
– Have Fun: Express yourself, make your mark, and get messy. Create unique and beautiful things while embracing the hands-on process.
Gemma loves showing audiences fun, cost-effective ways to reuse their unlocked items. She has appeared on the aforementioned Find It, Fix It, Flog It, as well as CBBC’s Saturday Mash Up.
In 2025, she released her first book Craft Your Cure, which provides 25 craft and upcycling projects that can help heal grief and bring joy to the reader.
Keen to show the general public how to upcycle and create a stylish home on a budget, Gemma began delivering interior design, DIY, and upcycling courses and workshops at the women’s-only college Blackburne House.
The popularity of these workshops led her to build the business, The Button Boutique, which provides workshops in sewing, drawing, painting, knitting, and upcycling at wellbeing and children’s festivals, schools, nursing homes, and corporate organisations.
She has run her own workshops across UK festivals, including Bestival where her sell-out workshops are always a huge success. She also runs workshops for corporate events, venues, and educational establishments.
She provides a range of workshops and support sessions for adults and children on topics including bereavement support, mental wellbeing, sustainability mindfulness, self-expression, stress, and upcycling; creative support groups and team-building workshops.

The Alder Centre, Alder Hay, Alfie’s Squad, Big Help Project, CBeebies, Channel 4, John Lewis, the Mason Foundation, Mencap, Netflix, Nugent Gala, Palm House, U & Yesterday, Youth Forum.