Gemma Bird – a.k.a. Money Mum – is not your average financial expert.
As a mum-of-two, Gemma has turned her obsession with saving into her personal brand, sharing discounts and bargains with her thousands of followers. She has struck a chord with her down-to-earth and friendly advice and ability to make saving money cool.
Gemma is also a popular author, blogger and vlogger with content full of helpful tips and advice on how to save money.
Her audience has grown substantially over the pandemic years and continues to grow with the increasing cost of living still a concern for so many.
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Gemma Bird has a large following on social media with over 280,000 on Instagram and 60,000 on TikTok, which allows her audience to engage with her daily content and ask questions. She is popular amongst all ages but particularly those aged between 25-45, has reached people as far and wide as the USA and Australia, and whilst 95% of her audience are female, the amount of male readers is growing rapidly.
As well as being the go-to for friendly and understandable money advice, Gemma is suitably placed to give entrepreneurial and business advice also. Along with two friends, she runs the company BB Lingerie (formerly Bridalicious), offering everyday, luxury and wedding lingerie. Gemma is passionate about her business, her products and the customers, putting customer service at the front of all they do.
Gemma became a published author in January 2022, when her debut book Save Yourself Happy: Your Ultimate Money Tips Guide was released. It became an instant hit, appearing on The Sunday Times’ bestsellers list. Through the book, she aimed to show readers everything they need to know about saving money and how to be financially happy in the future.
She has contributed a number of articles to national publications such as The Daily Mail, The Mail on Sunday, You magazine, The Metro, The Sun and The Telegraph.
– Entrepreneurship/Business Start-Up
– How to Save Money in Business
– Energy Price Changes/Cost of Living
– Mental Health and Wellbeing
– Money-Saving Tips for Children and Young Adults
– Empowering Women in Business
– How to Achieve Financial Stability
Gemma is a financial expert who is particularly passionate about showing people that saving money needn’t be a big scary thing; you can make a big difference by saving small. She advises: “I’ve just stuck to small, steady steps so I could have the big things I want. People think it’s just a fiver here and there but it adds up.”
Gemma’s simple yet money-savvy tips and tricks – from cancelling subscriptions to looking for the best deals in supermarkets – have now made her a leading finance expert and speaker on the circuit. She has recently partnered with companies including AO, Compare the Market, F&F, Febreze, Glossybox, Hello Fresh, Legoland, McDonalds, Nice n Easy, Peacocks, Pizza Express, Superdrug, Tesco and Wilkinsons.