Since 2023, James has become well-known among DELL TECHNOLOGIES employees and customers as the host of the Dell Drive Club. He also continues to pursue his sports passion through expert hosting roles in FORMULA 1 and FORMULA E and matchday hosting for his favourite team, CHARLTON ATHLETIC FC.

In 2010, he launched the international entertainment segment AFROBUZZ, overseeing its development and securing exclusive coverage of significant events such as WIRELESS and the MOBO TOUR, where he interviewed stars like Alicia Keys and Kevin Hart.

James’ versatility also led him to become one of the original presenters for DISNEY JNR, where he hosted interactive programming and continuity. This role paved the way for numerous youth engagement projects, including his recent work with ITN PRODUCTIONS for NATIONAL GEOGRAPHIC.

In 2024, James hosted Mercedes-Benz World’s British Grand Prix Fan-Zone and was flown to Monaco & Shanghai for the Formula E. He hosted F1 Arcade, London’s Austrian GP ‘Watch Party,’ fronted again for Dell Technologies – BETT & DTX  toured the UK again with Ladbrokes looking the nation’s best 5-a-side team.