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Dan Sodergren is a Future of Work Speaker, AI thought leader, and one of the UK’s most in-demand keynote speakers on technology, leadership, and the Fifth Industrial Revolution.
As Founder of Great Marketing Works, YourFLOCK and the AI Marketing Course, he has spent over two decades helping organisations navigate the intersection of human potential and emerging technology — long before AI became a boardroom priority.
As co-founder of several tech startups, he brings the credibility of a serial tech entrepreneur to every stage. His frameworks, including the Four Intelligences (Artificial, Emotional, Independent, Organisational) and the SCALE Framework, give audiences actionable tools, not abstract ideas. His signature concept the “Automated Intern” is one of the most practical frameworks for AI adoption in organisations today.
A tech futurist speaker trusted by global brands, Dan has delivered 1000+ keynotes for clients including Kellogg’s, IHG, Signify, ONS, and PRS.
He is the author of 10 books, including The Fifth Industrial Revolution and The Leader’s Guide to the Times of AI. His TEDx talk, The Future of Work, has over 11,000 views. His Future of Work Friday newsletter reaches over 8,000 subscribers weekly across Substack and LinkedIn.
In early 2026, he was named in the Top 101 Global Employee Engagement and Experience Influencers for the third year in a row.
Dan Sodergren has a very impressive CV, both working for existing organisations or founding his own. He has worked in a range of marketing roles, from being a Commerical Manager for goAugmented, to a Marketing/Business Development Manager at JusTaxi; Head of Marketing for UTC@MediaCity UK, and Marketing Specialist at The Landing At MediaCity UK. He also spent a year as the Head of Diversity at Manchester Publicity Association.
However, it is in the entrepreneurial world where Dan thrives, and he has founded a large number of technology and marketing-based companies:
– 1997: Co-Founder of The Hemp Trading Co – an ethical street wear brand
– 2002: Co-Founder of Spearfish Events – a marketing and events company
– 2008: Founder of Great Marketing Works – Dan is a company trainer and has helped over 10,000 people with new and established businesses in the UK
– 2015: Co-Founder of Follogro – to help organically grow a Twitter account’s fan base
– 2016: Founder of FFFlip.co – helped event professionals get paid more through establishing real-time social media capital
– 2017: Co-Founder of YourFLOCK.co.uk – collates a true company culture map which helps managers to increase work-from-home happiness and productivity, and retain talent
– 2018: Founder of BeFreeOfType2D – a not-for-profit organisation helping people put their Type 2 Diabetes into remission
He has also worked as a trainer for PeoplePlus UK, The Apprentice Academy, Your Marketing Trainer, and Blue Orchid.

Dan is often asked to appear on television programmes and radio shows, either in-person or virtually, where he talks about technology, digital marketing, society, and the future. He has appeared on Radio Scotland, Radio Ulster, Radio 5 Live, BBC Radio 4, BBC Radio Manchester, and Radio Diamond.
Dan is also a very popular guest on podcasts, and has appeared on a large number of them, including Eat Sleep Work Repeat, Talk About Tomorrow, Happiness and Humans, Beyond the Water Cooler, The Curioddity Show, The Six Sessions, Call Me Crazy…I Started a Business, and The Marketing Rules Podcast.
He has been seen on television programmes for the BBC, Channel 4, ITV, BBC World, and Channel 5, appearing in shows such as Rip Off Britain, Super Shoppers, The One Show, Real, Fake or Unknown, Fast Fix Diabetes, and BBC Watchdog.
Dan has also written several books, including:
– The Leaders’ Guide to the Times of AI: Dan’s most strategically focussed guide for leaders navigating AI adoption.
– The Fifth Industrial Revolution: An exploration of the intersecting realms of technology and human intelligence.
– Hybrid and Happy: This book predicted the workplace upheaval of hybrid working and set out what organisations and leaders need to do to make it worth for people and business.
– Conquer the Room: How to Become an Amazing Public Speaker: The definitive guide for anyone who wants to become a confident, inspiring, and unforgettable speaker.
– Overcome the Fear of Public Speaking: The beginner’s companion to ‘Conquer the Room’, written specifically for those starting out.
– Broadcast: How to Get on TV, Radio, and Other Media to Boost Your Career: This book shows professionals how to get booked as a media expert and build a credible broadcast profile.
– The AI Advantage: One of the first books to explain the practical potential of AI platforms like ChatGPT for business.
– How to Effectively Use AI to Market Your Business in One Day a Month: A practical guide to using AI tools for marketing.
– Make Your Passion a Success: How to Get Great Ideas and Really Start Your Business: Dan’s debut book is a practical guide to building a business from a passion or hobby.
Dan provides a number of courses for companies, focussing on the future of work, AI leadership, AI in teaching, and AI for marketing.
AI For Leadership: Designed specifically for corporate teams, the programs are tailored to meet the unique needs of a particular organisation, helping to develop AI strategy, implement AI tools, and build AI-driven teams.
AI For Teaching: A fully comprehensive training course for schools and colleges, providing a compassionate understanding of education, and a highly-respected perspective on the technological developments which will affect the way the world works, including the teaching profession.
AI For Marketing: This course helps you to unlock the power of AI to help you do your marketing in order to drive business growth, without having to find an entire marketing team.
AI For Prompt Engineering: Dan provides a way to transform understanding of AI and unlock new creative potentials, including using tools such as ChatGPT.

Dan Sodergren is now a popular keynote speaker on technology and AI, and the future of work. In 2022, he gave a TEDx talk on The Future of Work, which has now gained almost 10,000 views.
As a Fifth Industrial Revolution corporate speaker, Dan positions human psychology — not technology — as the defining advantage of the age ahead. Whether your event centres on AI and data, leadership, work culture, or technology trends, Dan Sodergren is the future of work expert for hire who will energise, challenge, and equip your audience.
– Future of Work
– Work Culture
– Leadership
– AI and Data
– Entrepreneurship
– Collaboration and Teamwork
– Employee Engagement
– Customer Engagement
– Diversity, Equality, and Inclusion
– Technology Trends
His main interest is in the future. Be that the future of marketing, or the future or work or how technology will change the world for the better under the #Tech4Good, #Tech4All, #AIforGood movements.
AgriTech, AHDB, Amcham Lab Global, Blippar, Centrica, CommsHero, Co-op Congress, Digital Wholesale Solutions, EPTDA Leadership Academy, Eura Conference, Giacom, Henley Coaching Partnership, Huawei, Hull University, IHG Emerging Leaders, Institute of Internal Communication, Kellogg’s, LRQA, MBNL, My Dentist, Orange Door, Peabody Housing, Personio, Pinson Masons, PRSand, Seddon’s Construction, Signify, Sodexo, Stone Group, TEDx, Vodafone
At LRQA, our online audience of 300+ leaders felt a little unsure about how to approach AI and its rapid change. Dan Sodergren cut through the noise, showing how to see AI as a partner – an ‘automated intern’ – with energy and clarity that made the message stick. His talk couldn’t have landed better with our Global Leaders. Delivered online with passion and professionalism.
Kerry Richardson, Global Head of People Development, LRQA People Team
I love Dan’s passion for the subject, his fluency at making AI accessible for communication professionals and the practical real-life applications for it. He plays a unique role in the AI-Comms space as a leader, teacher and advocate, and he doesn’t just see AI as a content-generation engine but as an ongoing and ever-mutating game changer.
Mike Klien, Founder, WeLeadComms
Dan Sodergren was a brilliant addition to our event, bringing his charismatic energy and magnetic personality to the conference. Dan was a pleasure to work with throughout the event process, and open to adapting content to suit the client brand, which was appreciated. On the day, Dan ensured the final talk of the day was captivating and enlivened the crowd to close the first leg of the HUG tour.
Rachelle Speed, Global Event Producer, Orange Door Events
Dan Sodergren provided us with a high octane, high energy whirlwind talk through what is happening to the world of work and focusing our minds to be ready for the changes that are coming at pace. It was a fascinating insight into the future of Artificial Intelligence, the ethical problems it brings alongside the realism that we must be prepared to embrace the inevitable.
Mark Campball, Knowledge Exchange Manager, AHDB
Dan was one of our speakers for The Workplace Inspiration. We got him for the dreaded after lunch slot due to his enthusiasm and ability to inspire people. Which you could really feel, even online, it was commented as one of the best talks of the day – which is amazing considering the calibre of the speakers we attract. We would recommend him and his training to anyone wanting to learn about the future.
Matt Manners, Chief Inspiration Officer, Inspiring Workplaces
Dan delivered an excellent session on the Fifth Industrial Revolution for our IHG Emerging Leaders, achieving 94% satisfaction from an international audience of senior hotel operators. He adapted seamlessly his content around AI and the Future of work for our attendees and delivered strategic value that resonated strongly. Professional, flexible, and highly knowledgeable.
Carly Hunt, Senior Director Operations and Engagement, IHG Owners Association
Dan’s keynote on the future of work was a high octane, high energy whirlwind talk.
Spencer Harris, Kellanova (Kelloggs)
As a keynote speaker…a true point of difference.
Rose Marley, Cooperative UK
Dan Sodergren’s passion and expertise for the subject are contagious.
Daniel Coughlan, Digital Wholesale Solution
Dan’s talk on AI for our organisation was fast and fun and full of great info.
Jennifer Sproul, Institute of Internal Communication
We got Dan to talk about the future of work and AI for our conference for 400 or so technology professionals. His talk was one of the most talked about afterwards and highly entertaining as well as thought provoking. His presentation style was really different and stood out. And he was a joy to work with.
Amy Newton, Manchester Tech Festival
Dan recently spoke at the THINK Digital Forum and covered a wide range of topics on the theme of the future of work. He had a really engaging way of explaining complex concepts in simple terms which made the session both high in energy and information rich. I would highly recommend his talks about AI and the future of work to anyone or any organisation looking to get a high energy trainer and public speaker.
Matt Smith, Director of Transformation and Innovation
As the orchestrator of this training, it’s been profoundly rewarding to witness my team transform their skills nad knowledge. It has drastically elevated their marketing expertise, empowering them to harness the potential of AI.
Violetta Nafpaktiti, Managing Director at DotCoop Enterprises
We loved the afternoon of training by Dan about AI and how we can use it to help our business grow and have a really big social impact with a limited budget. His training was fun and fast and really helped our team and we learnt so much. Would recommend him to all organisations like our own that are wanting to get ahead using technology and AI.
Amy Wild, Digital and Tech Leadership