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Chris Endersby is COO and co-founder of Firestarter alongside Mickey Wilson, a brand agency that works with entrepreneurs and scale-up B2B businesses, particularly those that are purpose-driven or looking for differentiation to remain competitive.
Chris embodies the rare combination of psychological expertise and entrepreneurial innovation. With dual registration in coaching psychology and psychotherapy, his career spans from managing risk in children’s services to spearheading complex corporate change initiatives.
Over the years, Chris Endersby has worked with numerous big city corporations, including JP Morgan, KPMG, UBS and Barclays — as well as various tech innovators and boutique consultancies — to make transformational change happen. Chris’s unique background has shaped Firestarter’s distinctive approach to brand development.
By blending proven psychological toolkits with brand identity, he helps brands to create truly meaningful, authentic and liberating businesses.
Authenticity: Brand Building from the Inside Out
In a world full of filters, polish, and performance, it is more important than ever for brands to be genuinely credible. Being clear about your core vision, mission, purpose, and values and sticking to them is key to establishing a trusted business. In this talk, Chris will share strategies to build a brand that will be valued and respected.
Audience takeaways:
From Spark to Flame: Humanising Your Business
Why brand isn’t just decoration, and why human-centred branding is the secret weapon of many of today’s most successful B2B businesses. Chris shares how ambitious founders and business leaders can re-imagine what B2B feels like when its designed for humans not just numbers.
Audience takeaways:
Expression with Impact: Showing Up in the Right Way, Every Day
It is one thing to define what your brand stands for – another to live and breathe it every day. In this keynote, Chris explains how to turn your brand essence into action through the way you communicate, lead and behave. He reveals how aligning intent and expression builds credibility, trust and emotional connection.

Audience Takeaways:
MVP Branding: The Smart Way to Launch and Evolve Your Business
When launching a business, you don’t need a perfect brand but a purposeful one. An MVP (Minimum Viable Product) brand is the ideal starting point: lean, focused and designed to make an impact without major investment. It’s about building just enough identity to get noticed and gain traction, while leaving space for evolution as your business grows.
In this session, Chris explores the power of MVP branding, how it supports early-stage businesses and the strategic steps you need to take to evolve from a simple brand into an irresistible one.
Audience Takeaways
Call +44 1753 439 289 or email Great British Speakers today to book Chris Endersby for your corporate event.
Alasdair Moore, The Intrepid Collective
“The workshops were enlightening and educational. I feel like we have clarity in our brand for the first time in 10 years.”
Founding Directors, Dapatchi
“Another great episode, lots of excellent practical advice for small businesses.”
Mark Williams, Start Your Own Business Podcast