Richard Askam is an accomplished speaker and successful entrepreneur who now shares his vast experience with other organisations, and individuals, keen to succeed in our ever-changing world.
His tailored presentations will assist any audience with both their immediate and long-term challenges. All of his work is rooted in the fundamental need for organisations – regardless of size – to sustainably grow their profits. From his own extensive experiences, and his unique observations of other UK and international businesses, he provides invaluable insights on strategy, change, and what success really means.
In his twenties, Richard realised that his family’s small chain of off-licenses was doomed by the supermarket phenomenon rapidly changing the business landscape. Using his entrepreneurial spirit, sharp judgment and understanding of future trends, Richard created a new business from the ashes of the old. Starting from scratch in a rented garage, he built one of the country’s most profitable independent wine merchants. Using success as a springboard for further innovation, and by responding to what the market needed, he created another start-up company - which became the UK’s largest personalised gift business. In less than a decade it has delivered significant profit for global brands such as Coca-Cola, Unilever and United Biscuits.
Richard believes passionately that success today relies on a company’s ability to interact personally with every individual client – regardless of organisational size or geographic location. Today’s customers expect this and emerging technology is vastly increasing the complexity of achieving it.His vision, attitude and ideas have helped a variety of organisations and executives that are serious about growth and development. Recent clients include Hewlett-Packard, Blackhawk Network and ESKO. Richard’s warm sense of humour and energetic presentational style often leave audiences surprised at how much of his industry secrets he shares. He talks authoritatively with a unique combination of inspiring, entertaining and motivating stories. Key topics include: developing brand strategy, customer engagement, acceptance of failure, employee development, understanding (and sometimes avoiding) new technology and, of course, how to treat your customers personally. Richard’s advice and guidance are invaluable in helping an organisation identify, understand and exploit the challenges facing business today - and tomorrow.
His recent work included his first TEDx Talk in the UK.