Jonathan MacDonald

Jonathan MacDonald at Great British Speakers

Jonathan MacDonald is an internationally renowned speaker. His core messages focus on expanding people's thinking about change, and how that impacts the future, exploring the opportunities that this perpetually changing, digitally and technologically enhanced landscape create.

Through all of his work, Jonathan enables people and organisations to modify their approach from one-off change management to the management of perpetual change, thanks to his deep knowledge of future trends, disruptive innovation, the world of business, human behaviour, and how to use change to fuel outstanding business and personal success. He also draws upon his extreme depth of thinking to answer the most complex questions from the stage, adding immense consultative value that translates into tangible, bottom-line business benefit.

Jonathan has been creating and advising businesses for over two decades, and his various accomplishments include Ministry of Sound’s digital strategy, launching a Sky TV channel and becoming the youngest ever Chairman of the British Music Industries Association. He is currently accelerating the strategic direction and commercialisation of a highly disruptive Australian FinTech company that is radically innovating loan origination using blockchain technology, and he is also advising a similarly disruptive American LegalTech blockchain startup.

Jonathan MacDonald future change inspirational speaker at Great British Speakers 2017

He is trusted by the senior executives of the most successful global companies including Google, Microsoft, Apple, P&G, Unilever, Nestlé, Lego, Heineken and IKEA to expand their thinking and provide new perspectives and avenues of thought, and is a contributor to Google’s Think Insights and Forbes.

Keynote Topics:

Jonathan’s expertise and insights are invaluable to any business that needs to:

• Exploit the interconnectedness of the modern, digitally enhanced world

• Maximise the opportunities that new technology brings

• Managing consumer expectations and the democratisation of the business value chain

• Future-proof your organisation by understanding new business trends

• Actively benefit and profit from the landscape of constant change

• Access true thought leadership on innovation, business strategy and future opportunities

Jonathan is charismatic, personable and highly impactful, meaning he is consistently the best-rated speaker at any event, leaving a lasting impression on every audience who hears him. He opens up the minds and the thinking of a diverse range of people; facilitating strategic discussion and dialogue with the most senior level executives, or inspiring an entire workforce to embrace new opportunities for a brighter future, leaving audiences with a clear roadmap of the actionable steps to take to achieve success and competitive advantage.

Here you can see Jonathan at Webdagene 2015 talking about maximising the opportunities in a changing digital landscape (His summary speaker video is below)


Some of his influential opinions have been captured in his recently published books, ‘Business Poison’ and ‘28 Thoughts on Digital Revolution’ and he contributes to both Forbes and Google’s Think Insights.

His next book, 'Powered by Chang: How to design your business for perpetual success' is being published by Hodder & Stoughton in early 2018.

What the clients say:

You made a great impression on us. With a risk of telling you what you already know; you have an absolute world class, unique talent combining vision, strategy and challenge which, based on your lovely sense of humour, is incredibly effective to open minds. Thank you.

Jesper Brodin, CEO at IKEA of Sweden

Jonathan did a fantastic job at the Tesco Mobile event last Thursday. I got some great feedback from the team who found him to be inspirational, engaging and extremely interesting. He’d tailored his presentation really well and he was extremely knowledgeable and a huge asset to the agenda. Thanks for recommending him. We think he’s absolutely brilliant.

Joanna Kinloch, Head of PR at Tesco Mobile

We brought Jonathan in to help our senior team understand how we were going to achieve more relevance in our customers’ lives going forward. Primarily, he helped us to understand the business that we are today and the business that we’re going to be in the future. He ensured we were able to get the board to buy into this ambition and then start to question whether we should go bigger or not.
I would absolutely recommend Jonathan to any company in any industry. His insight is invaluable.

Jonathan Earle, Head of Customer Strategy & Development at Telefónica UK

Having Jonathan as a keynote speaker at our event turned out to be a recipe for success. He challenged, inspired and entertained the audience with his strong message, relevant industry examples and anecdotal quotes and stories. Jonathan's speaking style and message fitted in perfectly with the theme and atmosphere of the event.

Timo Dinkelman, Key Retail Account Manager at Google

Rarely will a guest speaker dedicate so much research and insight into a client and a topic. I found Jonathan’s willingness to engage pre-event to learn about the client, and tailor his content to suit, to be very refreshing and this attention to detail really paid off onsite. Despite a red-eye flight from Canada to make our morning event, Jonathan was fresh and energetic and made a real effort to mix with the client, 
adapting his content on the move to relate to the other speakers and he even helped out the production team by keeping ahead of time to balance the agenda! I thought he was very professional and he delivered insightful, challenging and stimulating content that perfectly matched the audience and our brief.

Ben Atherton, Client Director for Professional Services at WRG 

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