Jodie Armore-White

GBS Jodie Armour White

Jodie is a bilingual English/Japanese speaker and presenter who was born in Australia, had a global upbringing and now lives in the UK.

Jodie prides herself on being a ‘realist’ and offers an insight into the role that psychology and experience play in personal, professional and business behaviour and performance. Her style is refreshing, factual and importantly, humorous. Regardless of the subject matter, she's conscious that her keynote is strategically well balanced verbally and visually to ensure maximum delegate engagement, benefit and entertainment.

Being a business owner herself, Jodie is acutely aware of the need for information to be relevant, contemporary, educational and that shared theories or suggested practices are actually achievable in a ‘real’ business environment. Her track record (see comments and clients below) proves she's been both successful and fortunate enough to have worked globally and across industry meaning her ‘message’ is based upon a broad platform of experience.

Jodie works mostly in the following 3 key areas (Psychology, Business & People) which often interlink.

Keynote Topics

Psychology of Consumer Behaviour
Tomorrow’s Consumer
The Psychology of Buying
Psychology of Selling & Haptical Communication

Employee Engagement & Human Performance
Personal Power - Confidence, Self Esteem, brand
Is There Any Science in Motivation?
The Link - Behaviour, Attitude & Performance

Making Business Easier and More Successful
Technology Vs Human Values
Business & Asia
Women in Business

Most of the keynotes are the standard 45 mins, but sometimes clients like to have question time or even organized workshops/panels to further investigate the subject matter. All subject areas are flexible in timing and content to suit client need.

Industries covered include...Hospitality, Tourism, Retail, Consumer, Motor, Pharmaceutical, Tourism, Education.

What the clients say...

Professional, confident, informative speaker who has an optimistic and engaging style.

Sydney Airport Corporation Ltd

Excellent; a truly great presentation, the brief was met perfectly and her vivacious personality brought the subject to life.

Sheraton Hotel Group

Excellent presentation, straight forward, well researched and superbly delivered.

Parfums Christian Dior

Jodie has taken our team’s service levels to new heights; developed a rapport between our staff and customers; and embraced our corporate philosophy into a structured customer service package – thank you!

Done Art & Design

Great job at marketing week in South Australia - very professional!

Catherine De Vyre - CDV Marketing

We have received an overwhelming response from our retailers, your presentation style really appealed to our multicultural retail mix. You also made the seminars thoroughly enjoyable whilst still providing an intensive retail focused training program. Thank you!

Market City Shopping Centre

In recent years as Group General Manager for Allders Duty-Free and The Olympic Stores, I have commissioned Armore to implement various customer service initiatives. These initiatives have taken the form of multi-day sales and service programs and conference keynotes to both English speaking and Japanese-speaking team members, in the travel-retail industry. In every instance, measurable targets with financial outcomes have been set and in every instance such targets have been achieved. As the principal of the business, Jodie has consistently conducted herself professionally, sincerely and adopted a partnership approach.

Group General Manager - Special Projects & The Olympic Stores, Nuance Global Traders

I was extremely impressed with the amount of time and effort that you applied to learn about our organization and the way you used your research to make your presentation relate exactly to the needs of our audience. You seemed to understand our problems and issues and gave us tools we can use for problem solving in the future. Several of our Presidents want to replay your presentation to their members in their own problem solving sessions. Thank you for your superior efforts, outstanding!

Peter Murie - Conference Program Manager, Rotary World Wide


British Airways, Travelex, Sydney International Airport, Brisbane International Airport, United Travel Agents Group, Taronga Zoo, Ansett Australia Airlines, Tourism SA

Sheraton Hotel Group, Southern Pacific Hotel Corporation (Centra, Parkroyal, Travelodge, THC), Ritz Carlton, Spotless Catering Service Ltd, Eurest Australia Pty Ltd, Gold Coast International Hotel, Kick Coffee, Sofitel Hotel Group

Fred Perry, Harrods, Boots, Bally, Lush Cosmetics, Sydney Harbour Foreshore Authority (The Rocks 120 retailers), Harbourside Shopping Centre (180 retailers), Queen Victoria Building (160 retailers); Market City (120 retailers), IPOH Pty Ltd (Queen Victoria Building, No. 1 Martin Place, Galleries Victoria, The Strand, Chifley Plaza), David Jones (Compass), Harvey Norman, Hagemeyer Australasia (JVC, Maxell, Minolta, General Electric, Omega, Givenchy), Purely Australian, Yves Saint Laurent, Chanel, Nina Ricci, Christian Dior, Nuance Global Traders (Downtown Duty Free, City Duty Free, Allders Duty Free), The OrotonGroup (Polo Ralph Lauren, Oroton, Morrissey, Marcs, Aspect, Dr Denim), Done Art & Design (Ken Done), Souvenir World, Urban Edge, Can Can Lingerie, Gloria Jeans Coffees, Herringbone, Far Pavilions

SOCOG, Channel 9, Astra Zeneca, Otsuka, Merck & Co, KPMG, British Gas, Capita, Mazda, The Conde Nast Publications (Vogue), Macleay College, Sydney Football Stadium, First National Real Estate, Mortgage Choice, Apple Computer Australia Pty Ltd, AIM (Australian Institute of Marketing), Western Union.

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